Client-referenced websites

Yikes. I didn't hear anything about this. Adding tags to make sure this gets noticed.

Katherine Niki Scott

Steven you deleted your post about us selling him a template. Did we solve the problem?

I need to send over a list of homework items, and it's important that I know our scope beforehand.

Thanks,
Jake

Jake , I didn't realize everyone was going to be cc'd on this.  Yeah, I think the scope is definitely important here. The website was sold as a very low-cost website and to only include I believe 4 pages of full-written content. This is also a template website that I'm doing, so that we don't have to pull Scott off of his normal duties to do. They will have SEO, but this shouldn't require much of your attention. 

Steven  

Great, thanks for clarifying.

An FYI, this is the "template" that I setup, which is a copy of the TCVC site. If we need to use all of the sections on the home page for the separate pages, great, but this is just a guideline to use on the project:
http://landrum.healthcaresuccess.net

This may have already been discussed, but based on the amount of work the client did on background research, the client may be expecting champagne and caviar on a beer budget. I'd caution that we need to correctly set expections on this project.

The design of this project is most likely going to an IC. We need to distill this list into something actionable, rather than overload the IC.

I took a few people off notifications. Here are my initial thoughts based on the call and the input I've received since:

Scott , thanks for clarifying that this will be touched by a designer (even if it's just an IC), rather than implemented as a rigid carbon-copy website.

Also, your "champagne and caviar on a beer budget" analogy accurately reflects my concerns — especially after our in-depth intake interview. But I trust Katherine to handle this. :-)

Our services conversation on the call suggested a higher-than-average degree of complexity that would involve deep thought and significant problem-solving. If he only paid $3,000 for this site ($2000 less than the Jurbala landing page), the writing is going to be very straightforward, as I won't have much time for research or pondering.

To elaborate a bit, my first idea was to discuss potentially sophisticated design options for presenting pain management services from multiple angles of entry: general pain complaints, prediagnosed conditions and service-seeking. I now understand that we probably don't have the budget for sophisticated solutions. Based on our conversation yesterday, this could be a let-down for him.

Also, what general marketing approach are we taking? Niki , you suggested that we focus on a small number of services or conditions first, and then build on these as his business grows (and he pays us more money). To me, that sounds like we should treat the microsite as an expanded landing page. However, the TCVC microsite example gives a broad overview of the entire practice (and actually links to pages found on the actual TCVC site, but not the example microsite, such as peripheral vascular care), functioning as a shrunken full website. These two directions are mutually exclusive, so we'll have to pick one and make sure the client is aware of our direction prior to us sending him the dev site.

Niki, would you mind providing me with a labor budget for this project? There isn't one in Tick, and it'd be helpful to know how much time I have before I plan out the project.

I have successfully wrangled Orlando, he is cool, he knows he's getting a micro site, so no one freak out.

He did mention in his email, the following:

#1 The websites from DNA advanced pain centers ( Yesh Navalgund) ,Arizona Pain (Paul Lynch),  The Center for Pain Relief (Tim Deer),  and  Summit Pain Alliance ( Jason Pope) are all maintained by one group Boost medical. It was my runner-up to Healthcare Success.  All of these docs, are some of the most successful in conversion to procedures in the country. They all use the same format and recommended to me HIGHLY to consider the same recipe.  Peter convinced me otherwise and I have no regrets. I thought that perhaps their websites despite being extensive/educational may be boiled down to what makes them profitable and replicated with a Healthcare Success spin.

#2 The elements of regenerative medicine, endoscopic spine and neurofeedback are not common in the traditional interventional pain world. I have no real barometer on how to boil it down to a succinct, viable, profitable message. Hence I wanted to give some grounding.