Q4 DIGITAL REPORTS
PAID DIGITAL
Google Ads - Our ad impressions and ad clicks increased noticeably because of the addition of the Physicians Clinic campaign. We began sending traffic to that website while targeting a whole new set of keywords. Keywords related to pediatrics, family medicine and immunizations. This helped drive remarketing traffic on Facebook.
Google Ads - Our ad impressions and ad clicks increased noticeably because of the addition of the Physicians Clinic campaign. We began sending traffic to that website while targeting a whole new set of keywords. Keywords related to pediatrics, family medicine and immunizations. This helped drive remarketing traffic on Facebook.
Paid Social - See below
Overall Q4 again allowed us to test more aggressively Social versus search ads. Social is clearly our winner. Because of this, we'll target a select set of keywords on search based on performance on Google. And pout a majority of the revised budget towards Social. Using the new creative assets you'll be providing us.
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Since Huron does not have a retainer in Q4, they received 99 calls over 30 seconds. However, I cannot calculate the CPL because we do not have access to their website to verify the form fills are correct.
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Since Huron does not have a retainer in Q4, they received 99 calls over 30 seconds. However, I cannot calculate the CPL because we do not have access to their website to verify the form fills are correct.
Q4 Calls Over 30 seconds 99
Q3 Calls Over 30 seconds 3
Q4 Form Fills Submissions NA
Q3 Form Fill Submissions NA
Acquisio Report
https://org-www.clientcampaigns.com/Services/TrackingDownloadFile/231218/6087522/eda5c167fc9bab184a178a9d71c60c71