Their competitors are the big hospitals. However, they also compete against a lot of mom and pop's.  He doesn't want patients going to the mom and pop's because their care is not great and it's also bad at the bigger organizations. He wanted to know if we can go after that "low hanging fruit" as he called it. I told him we can position our marketing as a means to let patients know that we at RCCA are not too big and not too small for you. He liked it.

Greg and I spoke of this and he is aware :-)

Thanks!!