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Exported Apr 25, 2022 at 10:19 PM

Astera Cancer Care (formerly RCCA)

- Retainer - AM: Megan/Andrew

From the list: Social Media

✔ Pause FB Ads

Celeste E. added this on Jun 29, 2020
Completed Jun 30, 2020 by Tina T.

Assigned to: Tina T.
Due on: Jun 29, 2020
Notes: Hi Tina,

Per the client's email sent to Stewart, please pause all FB ads for RCCA.

Any spend that was allocated from each of the campaigns for FB needs to be reallocated back to PPC please. (please let us know the amount, and we can make a todo for Garrick)

FYI
Client said:

"I think it’s time. No more money for Facebook. I want to do the right thing for my country.

As Facebook Boycott Grows, Advertisers Grapple With Race
https://www.nytimes.com/2020/06/26/business/media/advertisers-newfronts-race-coronavirus.html?smid=nytcore-ios-share"

Please lets us know if you have any questions.

Thank you!

CC: Leslie Megan Tamila Raheim Celeste Roya

Comments & Events

Tina Tang completed this to-do.

Jun 29, 2020 at 8:21 PM

Tina Tang

Confirming this is paused!

Celeste

woot woot! 🙌🏼

Jun 29, 2020 at 8:22 PM Notified 6 people

Tina Tang

Amount spent on FB:

RCCA - Infusion Therapy - Conversion - All Formats: $1,301.39 (June spend)

Jun 30, 2020 at 5:47 PM Notified 6 people

Celeste Ethington

Tina

Thank you for providing that number!

Can you also provide what the overall FB budget was? So we can subtract out what we spent, and give the remaining unspent budget to

Garrick

for search?

Thank you!

Jun 30, 2020 at 6:03 PM Notified 7 people

Celeste Ethington re-opened this to-do.

Jun 30, 2020 at 6:05 PM

Garrick Gaffney

And let's please get

Elisa

involved so she can update the budget ledger. Make sure all money is in search. Looks like we were only running FB for the Infusion campaign. Let me know once updated and I'll adjust on my end. Thanks!

Jun 30, 2020 at 6:14 PM Notified 8 people

Elisa Negrete

Garrick

Since tomorrow is the 1st and I will be doing account reconciliations let's wait until then to make adjustments

👍

Jun 30, 2020 at 6:19 PM Notified 8 people

Tina Tang

Looking at the Acquisio tracker, the FB budget was $750 for Infusion

Jun 30, 2020 at 6:28 PM Notified 8 people

Tina Tang completed this to-do.

Jun 30, 2020 at 6:32 PM

Celeste Ethington

I confirmed with Garrick that the reallocation of spend to Search is complete!

Thank you! 👏

Jul 06, 2020 at 4:46 PM Notified 8 people