Astera Cancer Care (formerly RCCA)

- Retainer - AM: Megan/Andrew

Research

Assigned to
Raheim Bundle, Healthcare Success Raheim B.
Due on

Comments & Events

Rachel Schmidt
  • Could target Somerset for $3,000.
  • Big concern is competing with corporate.
  • Raheim to look at competition.
  • Stewart said we could get a new url and have their normal site there but do a NO FOLLOW. Then do ads that go to that site. How much does this cost?
  • http://www.nj.com/njcancercare_rcca/2016/05/a_triathlete_runs_his_toughest.html  Bruno mentioned this url on the call. This was a sponsored ad on the nj.com site. Check out their retargeting! 
Raheim Bundle, Healthcare Success
Please see attachments for competition.

$3k would be enough budget for Somerset NJ for PPC, with a little bit of display and Social Media retargeting possibly. 

There may be a way to set up our PPC keyword structure as to not compete with their corporate keyword structure.

We could also place him on nj.com as well as many other national / local news and radio sites people visit within their target area.
Niki Kaylor, Director of Client Services at Healthcare Success
Niki Kaylor completed this to-do.