Astera Cancer Care (formerly RCCA)

- Retainer - AM: Megan/Andrew

Sample Gala Flyer Edits RCCA_121615_R

Assigned to
Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg A.
Due on

Comments & Events

Rachel Schmidt
Hi Greg,

Here is the feedback regarding the sample gala flyer:

Thanks I think this is great.  I made a few minor revisions, can you please confirm ok with you.  I added a border – thought it finishes it off.  Noted locations in alpha order and fixed periods/dashes in phone numbers so they are consistent. 
 My questions would be:  1. In the paragraph where it says RCCA Central Jersey Division – should this read RCCA’s Central Jersey Division.  Moving forward, would like to clarify whether I need an “apostrophe + s” when using this text.  2.  I would think whenever we put the RCCA logo in it should have Central Jersey Division in it – it’s not noted here, should we add?
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Here it is. I added the apostrophe-S thing. I'm thinking she wants an absolute, and I think it makes more sense to include the possessive form (in prose, not necessarily in logos, etc.). Logo is also updated with Tagline. Border was a big part of what I thought was wrong with her design. It's outdated. But, it's not the hill I choose to die on. 
Rachel Schmidt
Thank you!
Niki Kaylor, Director of Client Services at Healthcare Success
Niki Kaylor completed this to-do.