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Astera Cancer Care (formerly RCCA)

- Retainer - AM: Megan/Andrew
Patt Jordan, Healthcare SuccessElisa Negrete, Healthcare SuccessCharlie DeNatale, Healthcare SuccessStewart Gandolf, CEO at Healthcare SuccessCeleste Ethington, Healthcare SuccessGarrick Gaffney, Healthcare SuccessSean Mee, Healthcare SuccessNaghmeh Jafarzadeh, Healthcare SuccessMelanie Saxe, Healthcare SuccessRyan Boghosian, Healthcare SuccessNetania Le, Marketing Communications Specialist at Healthcare SuccessBrett Maurer, Senior Art Director at Healthcare SuccessBrian Garcia, Healthcare SuccessSarah Johnson, Social Media Specialist at Healthcare SuccessCatherine Conrad-Saydah, Director of Client Services at Healthcare Success +1 others
From the list: SEO

✔ SEO Question [DD]

Celeste E. added this on
Completed by Scott O.
Assigned to
Scott Orchard, 👨🏻‍💻 at Healthcare Success Scott O.
Due on
Notes
Hi Scott,

According to the SEMrush report, RCCA-CJ is far behind the corporate site.
Screen Shot 2019-10-09 at 2.31.37 PM.png 89.9 KB • Download


  • Do you have any suggestions on how we can get RCCA-CJ more authority? 
  • Can we apply any learnings from Rosecrance, and implement something for RCCA-CJ? (within reason)
RCCA-SEO_Report-Q3_Summary-9th_Oct_2019 (1).pdf 216 KB • Download



Thank you!

CC: Tamila Kahng, Project Manager at Healthcare Success Tamila Roya Amiri, Healthcare Success Roya Leslie Hines, Healthcare Success Leslie Celeste Ethington, Healthcare Success Celeste Raheim Bundle, Healthcare Success Raheim  

Comments & Events

Scott Orchard, 👨🏻‍💻 at Healthcare Success Scott Orchard, 👨🏻‍💻
I'm posting the same thing as in the other thread. Here's a few more observations:
  • These two sites will compete for the same terms and traffic.
  • RCCA Headquarters is a much older website, with a lot more content than RCCA CJD content.
  • We built the RCCA Headquarters website, but have not made any changes since it launched December 2017, whomever is managing the site has made some changes.
  • The changes in the Paper document would most likely benefit the website.

We do have a list of things we did to improve SEO on Rosecrance, besides Sitemaps, double checking whether pages are linking correctly to SSL content and HSTS, the rest of the list is more geared towards website performance. These changes will help, but may not be as tactical as recommendations from Chris to improve ranking for specific things:
https://paper.dropbox.com/doc/SEO-Website-Optimization--AmbT6my1jfu0QHULCV50Y1LRAg-wbOuIQRWwP9hFtn2nmiZb

Completing these items on the site will help, but if you'd like to see better ranking versus competitors, we probably need Chris' help to assess the landscape and provide recommendations.
Notified 5 people
Scott Orchard, 👨🏻‍💻 at Healthcare Success Scott Orchard, 👨🏻‍💻
If we need a separate audit, it needs to be assigned to Chris in a separate task. I'm closing this out.
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Scott Orchard, 👨🏻‍💻 at Healthcare Success
Scott Orchard completed this to-do.