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Astera Cancer Care (formerly RCCA)

- Retainer - AM: Megan/Andrew
Patt Jordan, Healthcare SuccessElisa Negrete, Healthcare SuccessCharlie DeNatale, Healthcare SuccessStewart Gandolf, CEO at Healthcare SuccessCeleste Ethington, Healthcare SuccessGarrick Gaffney, Healthcare SuccessSean Mee, Healthcare SuccessNaghmeh Jafarzadeh, Healthcare SuccessMelanie Saxe, Healthcare SuccessRyan Boghosian, Healthcare SuccessNetania Le, Marketing Communications Specialist at Healthcare SuccessBrett Maurer, Senior Art Director at Healthcare SuccessBrian Garcia, Healthcare SuccessSarah Johnson, Social Media Specialist at Healthcare SuccessCatherine Conrad-Saydah, Director of Client Services at Healthcare Success +1 others
From the list: Offline Marketing

✔ Tagline Feedback from the Committee and Bruno

Rachel S. added this on
Completed by Greg A.
Assigned to
Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg A.

Comments & Events

Rachel Schmidt Rachel Schmidt
Trying to schedule a call for Wednesday or Thursday to discuss (per Stewart).

Here's their feedback:


From: Maqsood Amjad <mamjad@regionalcancercare.org>
Date: February 29, 2016 at 11:35:52 AM EST
To: Kathleen Toomey <ktoomey@regionalcancercare.org>, Dorothy Ballweg <dballweg@regionalcancercare.org>, James Salwitz <jimsal@msn.com>, Eileen Peng <epeng@regionalcancercare.org>
Cc: Bruno Fang <bfang@regionalcancercare.org>, "Rachel Schmidt (rachel@healthcaresuccess.com)" <rachel@healthcaresuccess.com>

Subject: Re: RCCA: Revised Taglines


Hi All,

Most of the taglines provided are using the common words/themes with a tweak. some of them are unique like ones proposed by Mike, Jim and of course EdX1f60a.


If we like to propose a tagline using common words/themes, I like to add word 'personalized' because a lot of patients like that concept that they are unique, their cancer is unique and will be treated as such based on their profile. Here are few suggestions:


1. Expertise. Compassion. Personalized Care.

2. Expertise. Compassion. Dedication. (Kathy's suggestion)


Or if we want to avoid heavy words, something like

3. Making the difference in your lives
4. Fighting the Cancer together


Or on Ed's lines; Leading Cancer Worriers X1f60a


PS: If Dorothy can compile all the new taglines, it may be easier to chose.

From: Kathleen Toomey
Sent: Monday, February 29, 2016 10:02 AM
To: Dorothy Ballweg; James Salwitz; Maqsood Amjad; Eileen Peng
Cc: Bruno Fang; Rachel Schmidt (rachel@healthcaresuccess.com)
Subject: Re: RCCA: Revised Taglines
 

Hi all: Once again I like Compassion. Dedication. Expertise. (CDE) in that order of these choices. - Kathy




From: Dorothy Ballweg
Sent: Monday, February 29, 2016 9:43 AM
To: Kathleen Toomey; James Salwitz; Maqsood Amjad; Eileen Peng
Cc: Bruno Fang; Rachel Schmidt (rachel@healthcaresuccess.com)
Subject: FW: RCCA: Revised Taglines
 

Hi, Please review the proposed new taglines from HCS and let me know your thoughts. Thanks, Dorothy

 

____________

Begin forwarded message:

From: Michael Nissenblatt <mnissenblatt@regionalcancercare.org>
Date: February 29, 2016 at 8:49:58 AM EST
To: Kathleen Toomey <ktoomey@regionalcancercare.org>
Cc: Bruno Fang <bfang@regionalcancercare.org>, Central Jersey -Physicians <cjphysicians@regionalcancercare.org>
Subject: Re: Tag lines 2

Further change:

Compassion dedication expertise

RCCA: Your life is our life's work



Sent from my iPhone

On Feb 29, 2016, at 8:39 AM, Michael Nissenblatt <mnissenblatt@regionalcancercare.org> wrote:

I like Cathy's line

Would refine it by changing dedication to DEPENDABILITY

How about:


Compassion, Dedication, Expertise
RCCA: where your life is our work

Sent from my iPhone

On Feb 29, 2016, at 8:05 AM, Kathleen Toomey <ktoomey@regionalcancercare.org> wrote:

Hi all:  Of this set of taglines I prefer "Compassion. Dedication. Expertise"  In this order and I am in touch with patients feelings!  Patients expect expertise what they don't always feel is compassion and I know they admire dedication.  - Kathy

________________________________________
From: Bruno Fang
Sent: Saturday, February 27, 2016 5:37 PM
To: Central Jersey -Physicians
Subject: Tag lines 2

This is the second set of tag lines.

Notified 2 people
Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg Ashbaugh, Sr. Copywriter
I don't see any actual To Do for me to do. The feedback is in, and I've read it. Is this To Do actually "Change Tagline to Compassion. Dedication. Expertise."? Or what? Please advise. 
Notified 2 people
Rachel Schmidt Rachel Schmidt
Just note all of the feedback so we can discuss with Bruno on the phone.

He seems to really like 
Compassion, Dedication, Expertise
RCCA: where your life is our work
Notified 2 people
Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg Ashbaugh, Sr. Copywriter
I would LOVE it if we could go with one of these and start moving onward. One note: Those commas will be periods if that first one is the ultimate tagline. 

-- G
Notified 2 people
Rachel Schmidt Rachel Schmidt
I would love it too.
Notified 2 people
Rachel Schmidt Rachel Schmidt
More feedback from Today:

Just wanted to make sure you knew our company wide tag line:
A commitment to care, a promise of hope
Should we also have a local tag line?

Bruno Fang, M.D.
Regional Cancer Care Associates,L.L.C.
J2 Brier Hill Ct.
East Brunswick
NJ 08816
_____________________________________
this is the first i have heard of it, and i remember reviewing the website and didn’t see it anywhere.

i like the new taglines better, but alas, this is something the corporate office may put their foot down on.

While unfortunate, we can live with that if necessary, because we can still dictate our copy direction.

To keep perspective, a tagline, while important, is one of hundreds of elements of the marketing campaign.

We should discuss this more fully on the next call,

Rachel, make sure Greg participates with us on that one.

Thanks
___________________________
Stewart Gandolf, MBA
Chief Executive Officer
Notified 2 people
Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg Ashbaugh, Sr. Copywriter
First news for me of that corporate tagline. If we have to use it, there's no way I'd advise having an additional CJD tagline. We already have way too many words in their logo; the acronym, the spelled-out version, the CJD part, and the tagline. I'm totally okay with using the corporate tag, particularly because it would allow us to move past the tagline with confidence. Also, we should find out now if Corporate will insist on it. We've wasted enough labor on this. I can't advise expending more for naught. I will of course be in any meeting for this. Leaving at 3pm today and more like 2pm tomorrow (Wednesday). 

-- G
Notified 2 people
Rachel Schmidt Rachel Schmidt
I think we will be drilling down with Fang on Friday's call. Stewart mentioned that he liked some of ours better so it's just a matter of talking though it with Fang and maybe coming up with some new ideas during the course of the call.

As we discussed here is the CJD original tagline: experience. compassion. excellence.
Notified 2 people
Niki Kaylor, Director of Client Services at Healthcare Success
Niki Kaylor completed this to-do.