✔ Write a new Print Ad - EBEF [CW]
Completed by Greg A.
- Assigned to
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Greg A.
- Due on
- Notes
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Hi,
RR: 1/9/19
Moderate
We have a new print ad that we have already done in the past we are just updating it for this year (see attached).
However, with the new merger with PRO (Princeton Radiation Oncology) we will need to write new copy for this ad (and all ads going forward) that incorporates both of them. I don't have very much information at this time, but I know PRO will look to our "expertise" to create a rough rough draft and then maybe we can adjust from there, totally open to ideas.
Also, I am attaching more details about this particular event as I believe we will need to list the honorees as we have done in the past.
CC:
Michelle
Roya
Leslie
Just confirmed with the client that we do NOT need to include anything regarding PRO in this copy. It should remain RCCA CJD focused. Its a general brand awareness ad but highlighting the honorees and inductees. Do you want to maybe spruce up the copy for this ad a little? If you feel it's fine as is then we can keep it.
I'm into this now. I notice that we include the Honorees' titles/functions along with their names in the old ad, but we don't have them for this ad.
Can you try to obtain those? We can leave them off for now, in case we don't get them. But I still think we should attempt to. — G
Here is the old ad marked to become the new ad. We've added lines of copy, so Simona may need to crop the photo or otherwise buy herself a little more vertical space.
Only question I have is regarding the doctors. Just want to make sure that nobody has left or joined, which would affect the doctors list and the photo.
Let me know what else is needed!
— G