Block Center for Integrative Cancer Treatment (TBC)

Account person: Niki

6/16/16 Options for Photos on Website

Assigned to
Rachel Schmidt Rachel S.

Comments & Events

Rachel Schmidt
Rachel:

ALL quotes should have an asterisk. There should be TWO kinds of asterisks:
  1. Single Asterisk - For the quotes, pays off with the testimonial disclaiimer, which needs to be added (see below).
  2. Double Asterisk - For the "we'll contact you shortly."

Here is the testimonial disclaimer, which it seems I neglected to add:

* The patient testimonials on this site describe the actual cases and results for these individual patients. The results described here may not be typical or expected for the particular disease types being discussed. Actual results vary.


I may have neglected to add this disclaimer to the Brochure, as well. Ugh. 


-- G

Posted 24 minutes ago
Greg Ashbaugh
Greg Ashbaugh 
By the way, if we're going to have these photo spots, please mark them as FPO until we get actual photos. If we don't get actual photos, we have two choices: (1) Lose the photos; (2) Use the photos, with the disclaimer "Model. Not actual patient." 

Personally, I think it is unprofessional and bordering on fraudulent to use model images for actual patients' quotes. It's just plain ol' misleading, in my book. 
Niki Kaylor, Director of Client Services at Healthcare Success
Niki Kaylor completed this to-do.