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From the list: Onboarding

✔ Email Client Homework Assignment

Katherine D. added this on Apr 12, 2017
Completed Apr 13, 2017 by Jake W.

Assigned to: Jake W. Katherine D.
Due on: Apr 12, 2017
Notes: we need to detail out for Orlando the things that he needs to get us - like logo, website inspirations, etc....

Comments & Events

Jake Weber, Copywriter

Katherine

, I'll get this to you first thing in the morning.

Apr 12, 2017 at 11:35 PM Notified 1 person

Jake Weber, Copywriter

Katherine

, while I'm waiting for a labor budget, I don't want to invest too much time in thought or research. As I alluded to in my long post yesterday, I'm probably going to be quite constrained. Now that Landrum has had time to think about it, let's get these pinned down first:

In order of priority, top 5 services he performs (his bread and butter)
In order of priority, top 5 services he'd like attract (for financial and personal reasons)

From there, I need to sit with Garrick, analyze search volume and figure out a conversion-optimized approach. At that point, I'll probably have more questions — or I'll at least want to propose my approach to the client before I write it.

I'm speculating on how this will progress, of course, so let's treat it like as initial plan that's entirely flexible.

Apr 13, 2017 at 5:33 PM Notified 1 person

Jake Weber, Copywriter

Katherine

,

Sorry, my mind was on strategy, but I also need a couple mundane items:

Updated CV
List of in-network insurances

Apr 13, 2017 at 5:48 PM Notified 1 person

Jake Weber completed this to-do.

Apr 13, 2017 at 5:48 PM

Katherine Dumalski (Kat), 😼 RAR!

okay, when I email him over his homework assignment, I’ll thank him for the inspirational web sites and remind him that what he is getting is a 5-page microsite and lead-generating system, that, probably unlike many of the examples he showed us, is being designed specifically for the purpose of conversions, and that at this point we are not running an educational campaign for him, so copy will be informative, but limited, in order to drive business, grow his practice - and make him money.

Katherine Dumalski
Account Supervisor
Healthcare Success
Direct: (949) 491-1471
katherine@healthcaresuccess.com <mailto:katherine@healthcaresuccess.com>

👏

Apr 13, 2017 at 5:48 PM Notified 1 person

Katherine Dumalski (Kat), 😼 RAR!

Sounds good to me!

Apr 13, 2017 at 8:30 PM Notified 1 person