Cutting Edge Integrative Pain Centers (Dr. Landrum)

DIGITAL RETAINER: Account person(s): Leslie & Diana

โœ” Make Round 2 Changes:

Notes
Shellyn Wong Shellyn

ART CHANGES:
  • Can we add maps to the locations page?
  • Add more AGE diversity to the home page.
    • Option A: Replace the "relaxed woman" with a relaxed senior/seniors (need more age diversity, since we lost our old black couple)
    • Option B: Replace the "in pain ethnic man" to an "in pain ethnic senior"
The following are all approved copy changes per Jake Weber, Copywriter at Healthcare Success Jake   (and me)

COPY CHANGES:
Across Site:
  • Change promo number from 866 725 9607 to 574-821-4363
  • Change "Pain Specialists/Centers in Elkhart, IN" to "Pain Specialists/Centers in Michiana , IN" 
  • Change: Primary location is 244 Waterfall drive Elkhart, IN 46516,  
  • Add: fax  574 855 5288
  • Michiana Surgery Center 3212 Hickory Road Mishawaka, In 46545
  • Community Hospital of Bremen  1020 High road Bremen, In 46506 
Home Page/Services Page:
  • Correct: Lumbar reticulopathy to Lumbar radiculopathy and (sciatica)
  • Change order of conditions to:
    • Upper & lower back pain
    • Complex regional pain syndrome
    • Peripheral neuropathy
    • Migraines
    • Cervical spinal stenosis
    • Occipital neuralgia
    • Sciatica pain
    • Cluster headaches
    • Piriformis syndrome 
About Page:
  • Revised 3rd paragraph: 
    • As an interventional pain care group, weโ€™re highly trained at fixing the source of your pain with minimally invasive procedures. And as an integrative practice, we also prescribe the full range of pain treatments, including:
    • Change "retentive medicine to "regenerative medicine"
  • Change the order of services to:
    • Endoscopic surgery 
    • Advanced Regenerative medicine techniques 
    • Traditional Pain relieving Injections
    • Combined electrochemical therapy
    • Physical therapy
    • Neurofeedback
    • Medications 
Services Page:
  • Change order of procedures to:
    • Endoscopic spine surgery (including SI joint fusion)       
    • Spinal cord stimulation (traditional, high frequency and dorsal root ganglion)
    • Advanced Regenerative medicine techniques 
    • Facet rhizotomy (cervical, thoracic and lumbar)
    • Neurofeedback and Transcranial stimulation
    • Transforaminal epidural steroid injection
    •  Ultrasound-guided joint injections
    •  Combined electrocehmical therapy 
    • Cooliefยฎ cooled radiofrequency ablation
    • Kyphoplasty

Comments & Events

Jake Weber, Copywriter at Healthcare Success
Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success Katherine Shellyn Wong Shellyn

A few changes to the posted list.

----------------------------

Home Page/Services Page:
  • Change order of conditions to:
    • Upper & lower back pain
    • Complex regional pain syndrome
    • Peripheral neuropathy
    • Migraines
    • Cervical spinal stenosis
    • Occipital neuralgia
    • Lumbar radiculopathy (sciatica)
    • Cluster headaches
    • Piriformis syndrome 
I switched out "sciatica pain" in the bullet list with the updated "lumbar radiculopathy (sciatica)" for easy copy/pasting

----------------------------

Change the order of services to:
  • Endoscopic surgery 
  • Advanced regenerative medicine techniques 
  • Traditional pain relieving injections
  • Combined electrochemical therapy
  • Physical therapy
  • Neurofeedback
  • Medications 
I fixed a few capitalization errors.

----------------------------

Services Page:
  • Change order of procedures to:
    • Endoscopic spine surgery (including SI joint fusion)       
    • Spinal cord stimulation (traditional, high frequency and dorsal root ganglion)
    • Advanced regenerative medicine techniques 
    • Facet rhizotomy (cervical, thoracic and lumbar)
    • Neurofeedback and transcranial stimulation
    • Transforaminal epidural steroid injection
    • Ultrasound-guided joint injections
    • Combined electrochemical therapy 
    • Cooliefยฎ cooled radiofrequency ablation
    • Kyphoplasty
I fixed a few capitalization, spacing and spelling errors. Also, please make sure the ยฎ is superscripted.

----------------------------

Let me know if you have questions!
Shellyn Wong
Okay, should I go ahead and start with the changes and the specific alterations Jake Weber, Copywriter at Healthcare Success Jake mentioned?
Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success
Go ahead and work on this, I have to head into a lengthy client meeting. I'll check progress when wee're done.

Jake Weber, Copywriter at Healthcare Success Jake What did we decide to do with teh copy language around the "Michiana" area headline??? Garrick Gaffney, Healthcare Success Garrick 's feedback was that there probably won't be a volume for keyword searches with teh county in them, but the surrounding neighborhoods, so it probably would be better to mention all three locations...

I'm fairly sure Steven Jacobs, ๐Ÿš€ at Healthcare Success Steven would agree. 

So the headlines, instead of saying "...in Elkhart, IN" should say something to the effect of "in the Michiana area, with offices in Elkhart, Mishawaka and Bremen"

Thoughts?
Shellyn Wong
Hi guys,

So the bulleted lists on the home, about and services pages have been updated. Phone numbers and primary address (and map on contact page) have been updated. Fax number has been updated on the contact page and in the footer. We didn't need to add the fax anywhere did we?

As for the two additional locations, how did we want to address this? Do we add all three locations in the footer and on the contact page, each location with a map as well?

I didn't change the "... in Elkart, IN" wording yet until it has been finalized. Will we be going with Kat's suggestion of "in the Michiana area, with offices in Elkhart, Mishawaka and Bremen" or something else?

Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success Katherine
Jake Weber, Copywriter at Healthcare Success Jake  
Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success
yes, l;ets put the locations all across the bottom of the page with links to a map.

but you can plot all the points on the single map on the contact us page
Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success
I like #1 ambiguous guy.
Shellyn Wong
Okay, Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success Katherine , the ambiguous guy has been added to the home page. If it's good to go, then Scott Orchard, ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป at Healthcare Success Scott , can we purchase Shutterstock photo #39884848?

So for the map with multiple points, I can create that with Google maps, but I have to log into my Google account to create it and control the privacy of it. Is there any way this is traced back to me and if so do we have a company Google account for this kind of thing?
Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success
Shellyn Wong Shellyn  

oh that's a good point, I don't know. you can login as him actually:

login
password 
harvardpain1
Shellyn Wong
Thank you for the new photo Scott Orchard, ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป at Healthcare Success Scott ! That has been added now.

Alright Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success Katherine , I changed all the locations from "... Elkhart, IN" to the wording you gave me to include all three locations. This was in all the h1 headers on all the inside pages and also in the big hero banner on the home page. Let me know if I missed any spot.

Also, the new addresses have been added to the Contact page as well as the new map with the three pinpoints. I'll re-make the map under Dr. Landrum's account. I am also working on how the layout of the footer will look with the new addresses.

Jake Weber, Copywriter at Healthcare Success Jake , there are places within the map on the Contact page where I can put in a title for the map, a description and a name for all the map points. I used the company name for title, I used a blurb about the locations for description and just called the set of pinpoints "Locations," but maybe you can come up with better words for those parts of the map.

Also a couple questions for Jake or anyone else this might apply to...
#1: Please also check the "Thank you" page for wording to make sure it is good to go:
http://landrum.healthcaresuccess.net/contact-us/thank-you/
(Also, I need a photo for this page! I will hunt and get back to you guys.)
#2: Do you have meta title and meta description and keywords for the home page?
#3: There is a blog page that is currently empty. Shall I hide this page for now?
http://landrum.healthcaresuccess.net/blog/

These should be the last tasks on this list, but let me know if you have more revisions or if I'm missing anything. Thanks!
Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success
Shellyn Wong Shellyn Jake Weber, Copywriter at Healthcare Success Jake

Can I get the following copy changes on the About Page:

In this first paragraph change "Dr. Orlando Landrum" to "our pain specialists"


Then, in the second paragraph change "If Dr. Landrum believes yoga and stretching is the answer to your discomfort, thatโ€™s what heโ€™ll prescribe. to "If our physicians believe yoga and stretching is the answer to your discomfort, thatโ€™s what theyโ€™ll prescribe."


Shellyn Wong
Alright Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success Katherine , I made the contact page form left-aligned and changed the wording for the about pages as requested so they refer to both physicians.

I also added the extra addresses and map links to the footer and slightly changed the layout to accommodate to the extra wording.

I also just added the same photo for the contact us page in the thank you page. Did we want a different photo for that?
Shellyn Wong
Hi Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success Katherine , I'll be back from the doctor's within an hour and I'll get these changes in. I removed the comma from a previous edit. Shall I add it back?
Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success
yes. We'll have some additional changes for you too when you get back. 
Shellyn Wong
Okay Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success Katherine , I got those minor text changes on the home page done and I did some styling workarounds to get the font in the top banner to not get super tiny on mobile. It's controlled through the slider plugin so it's different from the rest of the sections on the home page.

Also, either Kat or Jake Weber, Copywriter at Healthcare Success Jake , do we need to make any revisions to the "Thank You" page after patients fill out the contact form?

If you have any other changes, just send them by. Thanks!
Katherine Dumalski (Kat), ๐Ÿ˜ผ RAR! at Healthcare Success
Katherine Dumalski (Kat) completed this to-do.