Cutting Edge Integrative Pain Centers (Dr. Landrum)

DIGITAL RETAINER: Account person(s): Leslie & Diana

nuerofeedback campaign

Assigned to
Garrick Gaffney, Healthcare Success Garrick G.
Due on
Notes
Garrick Gaffney, Healthcare Success Garrick

Is it practical to test a campaign for "Nuerofeedback" for this client?  It's mentioned on 4 different pages, but not explained, so I'm not sure what we would have to do to make the campaign more effective, but probably write more copy specific to this treatment. Give me your thoughts please. Raheim Bundle, Healthcare Success Raheim

(the client's web site is http://michianapainrelief.com/)

I am attaching some examples that the client shared with me:






Michelle Day, 💁🏼 at Healthcare Success Michelle  

Comments & Events

Raheim Bundle, Healthcare Success
We could make an additional ad group and have Nuerofeedback as keyword. 
If they're a retainer client, then I would say fit in more content about Nuerofeedback.
Garrick Gaffney, Healthcare Success
This area has very low search volume. We have been targeting the keyword "neurofeedback therapy" which has only received 17 impressions overall thus far but I can add "neurofeedback" as an ad group/keyword as well to increase volume a bit. I'll go ahead and add the keywords "neurotherapy", "neurobiofeedback", and "biofeedback therapy" as well based on the definition......

Raheim Bundle, Healthcare Success 👏
Garrick Gaffney, Healthcare Success
Garrick Gaffney completed this to-do.
Katherine Dumalski (Kat), 😼 RAR! at Healthcare Success
Raheim Bundle, Healthcare Success Raheim Garrick Gaffney, Healthcare Success Garrick  

They're only a $3500/mo client, so we're not going to overhaul their pages right now. Let's just set up an additional ad group with the alternative keywords you provided Garrick, and we'll see how it goes. Others with the same online presence seem a little dippy. So I'm pretty confident that we have the right set of keywords, but let's add this and see how it does. 
Garrick Gaffney, Healthcare Success
Sounds like a plan. I agree, not necessary to overhaul any pages right now, especially in this area. I've added several more valuable keywords so we'll see how they pan out. Thanks!
Katherine Dumalski (Kat), 😼 RAR! at Healthcare Success
Looping in Leslie Hines, Healthcare Success Leslie