Katherine ,

If we're switching our primary geolocation from Elkhart to Michiana, should that be reflected in the URL as well?

Also, "Michiana, IN" looks strange because it isn't a city. Something like "in the Michiana region" would be more appropriate.

Perhaps we should check with Garrick on how often people actually search the term "Michiana" compared to "Elkhart"? Obviously Landrum wants to target the Michiana area, but that doesn't mean using the word will be best from a search standpoint. It may be too broad if people are looking for a local solution.

Also, rather than having two bullets, just change the first services bullet to this:

• Lumbar radiculopathy (sciatica)

And remove the "Sciatica pain" bullet. They're the same condition. Sorry, I kinda screwed the pooch on this one.

The About page still says "retentive medicine."

New paragraph in About:
As an interventional pain care group, we’re highly trained at fixing the source of your pain with minimally invasive procedures. And as an integrative practice, we also prescribe the full range of pain treatments, including:

--
Everything else looks fine for Shellyn to change.

Garrick 's feedback was that there probably won't be a volume for keyword searches with teh county in them, but the surrounding neighborhoods, so it probably would be better to mention all three locations... 

This sounds like we're making speculations based on misinformation, as Michiana isn't even a county. It's actually a region made up of seven different counties.

That being said, if "Michiana" is our most powerful geolocation keyword, I'd recommend something along the lines of:

"Locations throughout the Michiana region"

That way we're letting people know that we have multiple locations in this area. We'll also be using the term they're most familiar with and perhaps searching for. I say "perhaps" because, again, it sounds like we're speculating on this.

Adding "Michiana" plus each city is going to make the H1 too long. It'll look terrible. If we add the other two locations to the bottom of each page, that may be sufficient from a search standpoint for the three "lesser" geolocation keywords.

I hope that wasn't too confusing.

Katherine Shellyn Garrick  

Jake  

Totally believe in your rationale, but we're also going to have to write to appease the client while trying to get all the important keywords in there while also still trying to sound like human language.

Can I tell Shellyn to do the following, do you agree with th=ese adjustments? (Shellyn, wait for Jake's response)....

Home Page:
Locations throughout the Michiana region (don't inlcude elkhart, etc., too wordy here)

About Page:

About Cutting Edge Integrative Pain Centers

Meet Our Compassionate, Board-Certified Pain Specialists

Services at Cutting Edge Integrative Pain Centers

Insurance at Cutting Edge Integrative Pain Centers

Contact Cutting Edge Integrative Pain Centers 

• Steven and Stewart directed us writers to include a geolocation keyword in every H1 tag to improve SEO for local searches
• Having three locations in each H1 is going to look long and unprofessional
• I'm not sure whether including geolocator keywords in an H2 will give us much SEO benefit, especially since every page already has geolocation keywords at the bottom
• I believe it would look more professional to not have these H2s — it comes across a little spammy (aesthetically speaking)

Considering these points, we need Steveo to weigh in on whether the SEO benefit of having geolocation keywords in every H2 (in addition to them already appearing at the bottom of the page) is worth slightly compromising the professional appearance of each page. Or if we should take a "better safe than sorry" approach.

Katherine