Cutting Edge Integrative Pain Centers (Dr. Landrum)

DIGITAL RETAINER: Account person(s): Leslie & Diana

Revisions Round 1

Assigned to
Jake Weber, Copywriter at Healthcare Success Jake W.
Due on
Notes
Jake Weber, Copywriter at Healthcare Success Jake  

I am assigning this now, but you don't have to start on it until next week. I am still expecting some materials form the client, but I wanted to give you an early heads up. The following is feedback from the client on our copy (note that the bold copy was actually an action item for the client):

  • Keep in mind the diverse group of “weekend warriors,” the “mature population” which includes those “get up and goers” and also just the “setters”, plus the “early adopters” - people who are captains of industry in the RV and manufacturing businesses local to the Elkhart area (your 1%ers)
  • Need to add the other doctor (to home page and to doctors page)
    • Orlando to send dr.’s CV
  • Copy  notes include:
  • HOME
    • Add to H3: Providing interventional and nonsurgical solutions for chronic and sudden pain, including:
      • Neurofeedback therapy (this is a cash pay procedure, appeals to early adopters)
      • Combined electro therapy (this is a cash pay procedure, appeals to early adopters)
  • SERVICES
    • Add to H2: Relieving pain caused by many different conditions throughout the body. - peripheral neuropathy
  • ABOUT
    • Add to H2: Providing you with the full spectrum of pain care capabilities to restore your way of life. - retentive medicine, endoscopic surgery
      • Should we also add here:
        • Neurofeedback therapy
        • Combined electro therapy 
  • We should note somewhere on the site the following points of distinction:
    • The ONLY affiliate of Regenics (Regenix?) in all of Indiana
      • Please clarify the accolade and associations (provide web link if you have one)
      • Please forward us the badge so we can put it on the website
    • Unique practice featuring two Ivy-league doctors of pain treatment in Indiana (Yale and Harvard graduates; this is highly unusual for the area)
Thanks!, Kat

Michelle Day, 💁🏼 at Healthcare Success Michelle  

Comments & Events

Katherine Dumalski (Kat), 😼 RAR! at Healthcare Success
Jake Weber, Copywriter at Healthcare Success Jake

The client provided these documents and a bio for his partner. Please add a bio for this guy to the "doctors page"/section and adjust any other language as necessary to the home page.
Michelle Day, 💁🏼 at Healthcare Success Michelle  
Jake Weber, Copywriter at Healthcare Success
Katherine Dumalski (Kat), 😼 RAR! at Healthcare Success Katherine , I'm thoroughly confused by your instructions. It looks like you made many of these additions yourself? Please provide a crystal-clear, updated list of the tasks you still need me to do.

Also, in the future, please leave unnecessary information (i.e. client to-dos) out of your instructions to me.
Katherine Dumalski (Kat), 😼 RAR! at Healthcare Success
Jake Weber, Copywriter at Healthcare Success Jake  
I'll close this out and start a new to-do for you.
Katherine Dumalski (Kat), 😼 RAR! at Healthcare Success
Katherine Dumalski (Kat) completed this to-do.