Hi Garrick,

Peter and I just got back from meeting with Dr. Landrum where he mentioned to us that we really wants to focus on Regenerative medicine / Stem cell therapy. This is his most profitable service line and one patient a month would put him in a much better financial place with his business. Since we are now spending all $6K/mo on digital only I would like to focus aggressively on this. Please note a few things to keep in mind:

Target Audience:
Farmers (South Bend) and also athletes around Norte Dame.  

Target Location: 
Granger, Bremen, Three Rivers, and Elkhart. 

Messaging:
I'd really like for us to market around a theme for being the practice with the definitive expertise in Regenerative medicine / Stem cell therapy.  

As an aside, in my marketplace, there are not many groups marketing this option. 

From the client: (see attached)

I've included some of the print ads , provided from the Vermont practice . They used newspaper placement to good effect, but clearly it could be used in either digital or print form.

CC: Leslie

Fenton-RIT-skier-OV.pdf 295 KB • Download

Fenton-RIT-runner-OV.pdf 249 KB • Download

Fenton-RIT-hiker-OV.pdf 435 KB • Download

Fenton-RIT-golfer-OV.pdf 292 KB • Download