✔ Organization Schema change to MedicalOrganization Schema
Completed by Scott O.
- Assigned to
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Scott O.
Sean M.
- Due on
- Notes
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Effort: Changing Organization Schema=>Medical Organization Schema for
Home, About Us, Services, Amenities, Virtual Tour, and Contact Us pages on GCHC microsites pages.Purpose: Bolster GCHC Microsites' SEO effectively & efficiently.An example for this To-Do change request is below, with pertinent notes, followed by comments regarding Yoast & GCHC microsites.[Please be aware that issues concerning GCHC Microsites' pages title, tel. # href syntax, and title-tags were discussed concisely during a meeting on 05.24.19. Voice-search, or speakable schema, as certainly can & should be added in the future, but this topic is beyond of the scope of this to-do request.]
This example (or template) uses https://www.dixiewhitehousehealthrehab.com/ as its example GCHC microsite.
-----Replace current:<script type='application/ld+json'>
{"@context":"https://schema.org",
"@type":"Organization",
"url":"https://www.dixiewhitehousehealthrehab.com/",
"sameAs":[],
"@id":"https://www.dixiewhitehousehealthrehab.com/#organization",
"name":"Dixie White House Health and Rehabilitation Center",
"logo":"http://www.dixiewhitehousehealthrehab.com/wp-content/uploads/2019/03/logo-min.png"}
</script>
With new:
<script type='application/ld+json'>
{"@context":"https://schema.org",
"@type":"MedicalOrganization",
"url":"https://www.dixiewhitehousehealthrehab.com/",
"@id":"https://www.dixiewhitehousehealthrehab.com/#medicalorganization",
"name":"Dixie White House Health and Rehabilitation Center",
"logo":"http://www.dixiewhitehousehealthrehab.com/wp-content/uploads/2019/03/logo-min.png#Q437458",
"description":"Dixie White House Health and Rehabilitation Center provides skilled senior care in Pass Christian, MS.",
"brand":"Dixie White House",
"medicalSpecialty":["elderly care","eldercare"],
"isAcceptingNewPatients":"True",
"additionalType":"http://dbpedia.org/data/Elderly_care.rdf",
"naics":"623311",
"areaServed":"MS"}
</script>
-----
[Text file of the above schema, 'GCHC Microsite Organization JSON-LD Swap Template', is attached.
You may view both JSON-LD schema more easily by inserting the contents of the attached text file into the 'Code Snippet' section of Google Structured Data Testing Tool. Also attached (inserted) please find two forms of validation/QC/QA for/of the new JSON-LD organization schema suggested in this to-do change request.]
Notes:- "sameAs":[], removed (it is empty currently; this will, in the future, be added back-in to accommodate each facility's FB/Twitter/LinkedIn pages' URLs);
- "logo" image URL is appended with the Wikidata (think Google) category code; see SERP here: https://www.google.com/search?pws=0&q=Q437458;
- all other properties are added, to supplement general information, location and category data for each microsite's SEO; note that naics is a property of/from Medical Organization Schema; please see naics here: https://classcodes.com/lookup/naics-code-623311/;
- "isAcceptingNewPatients" may be a new property for persons having used 'Organization' schema before, yet one will find this property in MedicalOrganization schema properties (it is no longer actually a "pending" property; also, I'm happy, on behalf of GCHC and HS, not to change/draw attention to this minor error on this schema individual property page).
Comments:
IMHO, Yoast is not needed for these microsites. These sites, in this project's title, are microsites, and, as such, are sites with too few pages to warrant the use of Yoast. And, it is doubted that these sites will have blog sections/directories in the future (yet, if there are such pages in the future, sub-domains may be deployed in-tandem with a free version of Yoast). And, although the home page for the example microsite above (Dixie White House) contains a 'WebSite' schema type of JSON-LD schema (see here), this entry is redundant (Google/Bing know this is a website) and is in error (the microsite does not contain a search function). Finally, the use of OG and Twitter card markup, via Yoast, is also in error, for this microsite does not have FB (OG)/Twitter pages.
Chris
cc:
Scott
P.S. For tech folks, here's an additional FYI resource re Schema, SEO & Knowledge Graphs (and an example of outstanding lazy-loading via WP): https://www.poolparty.biz/what-is-a-knowledge-graph (KG)
After reading the KG article, we layout and lazy-loading here:
https://www.poolparty.biz/product-overview (*do they use Yoast? No.*)
So, Jquery to dynamically insert those elements, right?
That's no problem. Plus, we'll QA the heck of out them [Google's advice, last month] once in production.
[Source, for table below: https://moz.com/blog/search-engines-ready-for-javascript-crawling]