Huron Regional Medical Center (HRMC)

- Digital - AM: Aurora

Add Covid-19 Banner [DD] #AMReview

Assigned to
Bryce Arroyo, Healthcare Success Bryce A.
Due on
Notes
Hey Guys,

Client would like to add the Covid-19 Banner to there womens wellness landing page. URL: https://huronobgyn.org/

Here is the copy they would like: Important Notice to Patients Regarding the Coronavirus Outbreak
During the outbreak of the novel coronavirus (COVID-19), your health and safety are our top priority. Please stay up-to-date with information and resources on HRMC’s website regarding the coronavirus and how you should keep yourself, your family and your community safe.

Here is the url to link the HRMC's Site: https://www.huronregional.org/covid-19-information

CC: Celeste Ethington, Healthcare Success Celeste Tamila Kahng, Project Manager at Healthcare Success Tamila Scott Orchard, 👨🏻‍💻 at Healthcare Success Scott Roya Amiri, Healthcare Success Roya  

Comments & Events

Eddie Olivas, Healthcare Success
Ok, I worked with Simona on the color. https://huronobgyn.org/

Let me know if that works. 
Bryce Arroyo, Healthcare Success Thanks Buddy
Bryce Arroyo, Healthcare Success
Eddie Olivas, Healthcare Success Eddie Simona Ramos, Healthcare Success Simona  

Color looks great. I will update client. Thanks.
Bryce Arroyo, Healthcare Success
Eddie Olivas, Healthcare Success Eddie Tamila Kahng, Project Manager at Healthcare Success Tamila  

Hey guys client loved it but asked if you capitalize Novel Coronavirus and Coronavirus... to keep it uniform with there site. 

Thanks. 
Eddie Olivas, Healthcare Success
Bryce Arroyo, Healthcare Success Bryce ok, I updated the banner with the capitalization.

Not sure if the client is open to feedback, but it's incorrect to capitalize novel coronavirus. Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg said he'd be happy to explain to the client if they're open to it. 
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Bryce Arroyo, Healthcare Success Bryce :

Basically, we want to advise the client that incorrect usage is more of a barrier to marketing success than correct usage. "Novel coronavirus" is what it IS, like a "broke musician" or a "chocolate cake." In essence, all it means is "new virus in the coronavirus family." The request to capitalize it is a request to capitalize an adjective-noun pairing, which is not a trait of the English language. 

Hope that helps. 
Bryce Arroyo, Healthcare Success
Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg  

Thanks for the insight. I have sent this over to the client, appreciate you teaching me something today haha... I have capitalizing it in my emails! Good to know I am learning new things daily. 
Greg Ashbaugh, Sr. Copywriter at Healthcare Success 🤘
Bryce Arroyo, Healthcare Success
Thanks guys, client has agreed to leave as is! thanks again all.

CC: Celeste Ethington, Healthcare Success Celeste Tamila Kahng, Project Manager at Healthcare Success Tamila Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg Eddie Olivas, Healthcare Success Eddie Scott Orchard, 👨🏻‍💻 at Healthcare Success Scott  
Bryce Arroyo, Healthcare Success
Bryce Arroyo completed this to-do.