Huron Regional Medical Center (HRMC)

- Digital - AM: Aurora

Adjust Headline in Ad #activateAd

Assigned to
Tina Tang, Healthcare Success Tina T.
Due on
Notes

For Tina. In the top headline, can we just make a small tweak... Have it read, "For heavy periods, endometriosis, or other immediate concerns, get expert & safe care, right here from female physicians who understand."


CC: Tamila Kahng, Project Manager at Healthcare Success Tamila Raheim Bundle, Healthcare Success Raheim Garrick Gaffney, Healthcare Success Garrick  

Comments & Events

Tina Tang, Healthcare Success
Hi team,

Looks like our new video was flagged for a policy violation on personal attributes. Can we remove this section that says "if you're suffering" if possible? let me know if you want to run the old video in the meantime. 

For reference:
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.

Tina Tang, Healthcare Success
Tina Tang completed this to-do.
Celeste Ethington, Healthcare Success
Celeste Ethington re-opened this to-do.
Garrick Gaffney, Healthcare Success
Let me find out from client Tina Tang, Healthcare Success Tina . Thanks!
Garrick Gaffney, Healthcare Success
Here's what the client responded with...

We miss out on the why when you remove that word. Could we pull a different part of her quote, like: ?


It was impacting my ability to be a good mom and wife ... and, I missed out on activities I really wanted to be part of. 
Shorten if need be...
Full quote:I feel so much better ... I can’t believe I lived with the pain, discomfort and inconvenience of heavy periods for so long! I just thought it was part of being a woman. Most days of every month I dealt with bleeding so heavy I needed to change clothes or bedding, burning in my hips, and just a lack of energy. It was impacting my ability to be a good mom and wife ... and, I missed out on activities I really wanted to be part of. Dr. Castellanos took the time to explain my options, how the ablation procedure would work and truly listened to my concerns and questions. I highly recommend seeing a specialist if you’re suffering ... I can’t believe how good I feel!

- 41-year old mom, Huron
Tina Tang, Healthcare Success
How about this: 

Most days of every month I dealt with bleeding so heavy I needed to change clothes or bedding, burning in my hips, and just a lack of energy. I highly recommend seeing a specialist...I can’t believe how good I feel!
Garrick Gaffney, Healthcare Success
How about this Tina Tang, Healthcare Success Tina ? Client just sent me. 

I can’t believe I lived with the pain, discomfort and inconvenience of heavy periods for so long! It was so bad it impacted my ability to be a good mom and wife. I highly recommend seeing a specialist for help … I can’t believe how good I feel!
Celeste Ethington rescheduled this to-do
Was
Now
Tina Tang, Healthcare Success
We should condense it since it'll be in the video and most likely, users will not pause a video in their newsfeed just to read a lengthy testimonial. 
Garrick Gaffney, Healthcare Success
Got it, so how would you condense it? Tina Tang, Healthcare Success Tina  Is this better below or more? Let me know and I'll run by client again. Thanks

I can’t believe I lived with the pain and discomfort of heavy periods for so long! It impacted my ability to be a good mom and wife. I highly recommend seeing a specialist for help … I can’t believe how good I feel!
Tina Tang, Healthcare Success
We could break it up into different slides in the video! I would add in some visual imagery in between the slides as well. Example: 

Slide 1 - I can’t believe I lived with the pain and discomfort of heavy periods for so long! (image of a woman in distress)

Slide 2 - It impacted my ability to be a good mom and wife. (image of a woman with her family in distress)

Slide 3 - I highly recommend seeing a specialist for help … I can’t believe how good I feel! (image of a woman happy with her family)
Garrick Gaffney, Healthcare Success
Let's go ahead with these changes Tina Tang, Healthcare Success Tina  please. The client loves the idea of having different slides. Just shoot me over when done. Thanks! 
Tina Tang, Healthcare Success
Hi Garrick Gaffney, Healthcare Success Garrick

I actually didn't create these videos and I don't know how to edit =/ 
Tina Tang, Healthcare Success
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Celeste Ethington, Healthcare Success
Celeste Ethington re-opened this to-do.
Celeste Ethington, Healthcare Success
Hi Dana Callow, Healthcare Success Dana ,
We need someone to help edit a FB video for Huron. See Tina's comments above. 

Would you be able to help with this, or one of the ICs?

Thank you! 
Celeste Ethington rescheduled this to-do
Was
Now
Dana Callow, Healthcare Success
Hey guys... can we hop on the phone and discuss? I should have been made aware of what was going on here, as now creative recommendations have been made and approved by the client that I'm not sure how to decipher - and unfortunately this ball falls in my court given I created them, and we don't have anyone else working in animoto externally. 

I'm seeing imagery added to an already lengthy video that is illustration, and already 20 seconds long. You wouldn't be aware of this, but we already spent time making the initial video, adapting the illustration, and then trying to work with a novel of a quote the client provided on revision. 

I can't talk about this until after lunch tomorrow given other pressing needs. Thanks - Dana
Garrick Gaffney, Healthcare Success
Got it. Thanks Dana Callow, Healthcare Success Dana  for filling us in on what has been done. Let's chat tomorrow. I'll send you and Tina an invite. Hopefully, we can come up with a simple solution to avoid having to do all the extra work :)
Garrick Gaffney, Healthcare Success
Hey Tina Tang, Healthcare Success Tina  

Can you double-check if the “dancing uterus/fallopian tubes” video is running? I saw a comment on the FB version and our intern Jemma sent me a screen shot from Instagram. But, maybe it’s people forwarding or just taking some time to get out of the “stream”?
Tina Tang, Healthcare Success
Tina Tang completed this to-do.
Celeste Ethington, Healthcare Success
Celeste Ethington re-opened this to-do.
Garrick Gaffney, Healthcare Success
Sorry, I'm confused. Aren't those the ads the client didn't want running? So I'm not going to send them. The only one running is the one with the Suffering in the testimonial I thought.....which is paused because it got flagged. 
Garrick Gaffney, Healthcare Success
Ok so, hopefully, we can just make the fix Dana Callow, Healthcare Success Dana The current video ad can't run because of the mention of "suffering" most likely in the testimonial part. Screenshot below.

The client sent this revised testimonial below. It's too long so maybe we can condense it. Or just run it like this even if it's not ideal. At this point, this task is taking up way too much of everyone's time :) Can you make this happen Dana?

I can’t believe I lived with the pain, discomfort and inconvenience of heavy periods for so long! It was so bad it impacted my ability to be a good mom and wife. I highly recommend seeing a specialist for help … I can’t believe how good I feel!
Dana Callow, Healthcare Success
Hey there, I went ahead and made an adjustment based on your back and forth with the client. The video now sits at :23 seconds. Adding the middle part of the 3 part quote would add another 6-8 seconds most likely. LMK. 
Garrick Gaffney, Healthcare Success
Awesome, you rock Dana Callow, Healthcare Success Dana  Just sent to the client to review. Thank you!
Garrick Gaffney, Healthcare Success
Tina Tang, Healthcare Success Tina  please move forward with activating the ad above Dana provided. Client approved it!
Tina Tang, Healthcare Success
Tina Tang completed this to-do.