✔ Design Women's Wellness FB ad [AD] #client approved
Completed by Celeste E.
- Assigned to
-
Bryce A.
Melissa M.
- Due on
- Notes
Huron Regional Medical Center (HRMC)
- Digital - AM: Aurora
Completed by Celeste E.
Tamila
Roya
Write 4 SM Vid Ads – Women's Wellness - Huron Regional Medical Center (HRMC)
Couple of things here:
The copy doc above indicates only 1 approved execution, please confirm. I thought we were going to do one for expectant mom's and another for conditions like endometriosis? Just making sure.
The pdf from the previous creative presentation is all telemedicine, so I don't believe any of it is relevant to this execution.
The client decided to only do the copy reflecting issues like endometriosis. They felt like that would bring more patients to the WWC.
The previous creative was telemedicine focused but they liked the style of the creative.
CC:
I will see what I can do there. Those were found sets of illustration relative to a hot topic. Stay tuned.
I'm only budgeted for one version/style - yes?
https://animoto.com/play/WDGm1FvwsLt4GdID2yRgYA
Client did not approve of the ad. They did not like the cartoonish images of women's body parts rolling through the video. They just felt like that would not resonate. I am having a call to further go over the feedback and will post on here once I get all of their feedback.
Argh. This is definitely why, if we are only budgeted for one direction, we need to make sure direction, likes/dislikes, etc are established up from. Next time, we'll definitely want to show "styles" via key frames first. Illustration is all the rage, and it's scroll-stopping. BUT, I'm totes not a mind reader for client's personal preferences.
Please also verify copy is still ok.
Cc
I just spoke with the client. They love the style just would like to remove the women's reproductive system images. Approve of the copy.
So yes, go ahead and remove that part and keep the rest.
When should we expect to see something? Then we can update the due date.
Thank you!
I added this two days ago??? And now it just asked me to upload again.
Thanks for this, weird that it didn't save the upload. We have a meeting with the client tomorrow and will show them this.
Client liked this direction much better, but would like to change the testimonial we use...
Here is the quote they would like to use, they understand it is long and we can break it up however we want..
"I feel so much better ... I can’t believe I lived with the pain, discomfort and inconvenience of heavy periods for so long! I just thought it was part of being a woman. Most days of every month I dealt with bleeding so heavy I needed to change clothes or bedding, burning in my hips, and just a lack of energy. It was impacting my ability to be a good mom and wife ... and, I missed out on activities I really wanted to be part of. Dr. Castellanos took the time to explain my options, how the ablation procedure would work and truly listened to my concerns and questions. I highly recommend seeing a specialist if you’re suffering ... I can’t believe how good I feel!
- 41-year old mom, Huron"
CC:
Options:
https://animoto.com/play/c8Z5PW1cQ0g2WwoNlpbkPg
https://animoto.com/play/KQX90VLvU1TGsEhyo8YXOQ
https://animoto.com/play/ph7FGWLo04W8hJNuft79gQ
These are awesome! My personal favorite is the first or second video... I will send these to the client today.
Client has approved of Option 3!
Closing out, thanks everyone!