✔ Logo Rationale
Completed by Simona R.
- Assigned to
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Simona R.
- Due on
- Notes
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Hi Simona,
Huron loves their new materials! They just asked if we can provide a few sentences on the rationale behind the new logo and the pros/cons of using the graphic logo (current logo) vs the type treatment.
Niki brought up the main two points that 1. Their current logo is very "OB focused". 2. The style is pretty outdated.
We wanted to get your input too though! Thanks!
cc:
Niki
Michelle
I totally agree with Niki. The icon logo they had was only focused on OB which doesn't represent them very well. The font their name was in was a little hard to read, outdated and doesn't reproduce well at smaller sizes.
The new logo is much cleaner, modern and easier to read. It will look good at most any size. I think it has a more professional look to it as well.