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Huron Regional Medical Center (HRMC)

- Digital - AM: Aurora
Elisa Negrete, Healthcare SuccessCeleste Ethington, Healthcare SuccessBarbara Weeks, Healthcare SuccessEdith Fu, Web Developer at Healthcare SuccessRosa Martinez, Project Manager at Healthcare Success
From the list: Digital Campaigns

✔ Rep Management Add On

Garrick G. added this on
Completed by Andrew T.
Assigned to
Andrew Ta, Healthcare Success Andrew T.
Due on
Notes
Hey Jon! This client would like to add texting to their rep management package if I'm saying this correctly. The client emailed me this below....Can you help me come up with the costs involved? I can then run by Melissa. And the client for final approval. Thanks!
 
We would like to move forward with texting, but just on the HRMC location. We do not want to use it for Physician’s Clinic or Women’s Wellness at this time.
 
The total for that would be an additional $30/month, correct?
 
How long does it take to get started and what do you need from us?
 
Also – if we send a text, is there a way someone replies STOP and then are automatically opted out? We just don’t want to upset anyone and want to make sure it’s an easy unsubscribe.
 
We will leave the service lines alone for now. With the amount that we get back, if needed I can search lists to figure out service areas.
 
Let me know what else you need from me.



Comments & Events

Jonathan Silver, Healthcare Success Jonathan Silver
Andrew Ta, Healthcare Success Andrew Can you check with Yaron about the opt-out functionality. I'm about 95% sure there are opt out instructions sent in SMS communication from Yext as part of the review generation, but i want to make sure.

Garrick Gaffney, Healthcare Success Garrick  $30 dollars a month should be fine for this as a price. I believe our cost is ~$5 a month for that per location.
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Andrew Ta, Healthcare Success Andrew Ta
Garrick Gaffney, Healthcare Success Garrick Jonathan Silver, Healthcare Success Jonathan  

Huron doesn't have anything in Yext. Their reputation management is through GatherUp. I think this is in reference to the TextBack feature
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Garrick Gaffney, Healthcare Success Garrick Gaffney
Got it, Yeah they want to move to Yext for this particular location. So are you saying the textback feature is available on Yext? People can reply STOP for example like the client mentioned. Just want to be clear when I reply back to them today. And what info do we need from them in order to move forward on this if any? 
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Andrew Ta, Healthcare Success Andrew Ta
I'm checking with Yext about their opting out feature
Garrick Gaffney, Healthcare Success 👍
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Andrew Ta, Healthcare Success Andrew Ta
Garrick Gaffney, Healthcare Success Garrick  Confirmed with Yext. There is a message at the bottom that says "Reply STOP to unsubscribe". Patient will be opted out.
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Garrick Gaffney, Healthcare Success Garrick Gaffney
Perfect, that's what I needed! Now final thing. Do I need to ask the client for anything in order to move forward with this request? 
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Andrew Ta, Healthcare Success Andrew Ta
Jonathan Silver, Healthcare Success Jonathan Can we turn on review monitoring/generation and not do listings on Yext? Or are listings needed?
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Jonathan Silver, Healthcare Success Jonathan Silver
Andrew Ta, Healthcare Success Andrew I think you can but i'm not sure. You might have to manually connect the review sites.

That said, Garrick Gaffney, Healthcare Success Garrick  , why not include local listings if they don't have it yet. It's not much more money and drives a lot of value if they don't have them yet.
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Garrick Gaffney, Healthcare Success Garrick Gaffney
Hmmm got it. Would you be able to jump on a quick call with them to discuss the listings/Yext? Get them squared away to save us further back and forth :) I just emailed them to see their availability. 
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Jonathan Silver, Healthcare Success Jonathan Silver
Garrick Gaffney, Healthcare Success Garrick  i'd be happy to. Snag any time i have free and i'll be there.
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Garrick Gaffney, Healthcare Success Garrick Gaffney
I put us down for next week the 14th. Thanks!
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Garrick Gaffney, Healthcare Success Garrick Gaffney
Here's the task again we'll discuss on the phone shortly Jonathan Silver, Healthcare Success Jonathan Andrew Ta, Healthcare Success Andrew  Thanks!
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Jonathan Silver, Healthcare Success Jonathan Silver
Andrew Ta, Healthcare Success Andrew  let's discuss next week about the questions that were raised. Please set a quick chat for the two of us.
Garrick Gaffney, Healthcare Success 👍
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Jonathan Silver, Healthcare Success Jonathan Silver
Andrew Ta, Healthcare Success Andrew  I knew we missed something in our chat this morning. Let's connect tomorrow on this.
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Garrick Gaffney, Healthcare Success Garrick Gaffney
Also, please just confirm with the client that we will switch over our Google Ads targeting to the Physicians Clinic come Feb. And pause the Wellness Center campaign.

Elisa sent us the contract as well if you need to refer to it. Thanks so much guys for your help!
021320-PPC.pdf 263 KB • Download
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Garrick Gaffney, Healthcare Success Garrick Gaffney
Andrew Ta, Healthcare Success Andrew  Once you're done setting the client up with Yext, just close this task out. Thanks!
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Andrew Ta, Healthcare Success
Andrew Ta completed this to-do.