✔ Write Copy for Pinterest Ads
Completed by Leslie H.
- Assigned to
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Diana P.
Leslie H.
- Due on
- Notes
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Hi Greg,
Can we have you help on some copy/headlines for Pinterest Ads?
https://huronobgyn.org/
RR: 9/25
Urgency: High
Promoted Pins are image-based ads that are displayed in a user’s feed. They look like a regular pin and are good for advertising individual products that you want to get the word out about. They come in different formats, but all of them follow the same ad specs.
Promoted pins ad specs- Media: Image
- Width: Minimum 600 pixels
- Height: 1000 pixels by 1500 pixels
- Format: PNG and JPEG
- Aspect Ratio: 2:3
- Small Thumbnail: 69 pixels by 69 pixels
- Large Thumbnail: 216 pixels by 146 pixels
- Additional Note: Pins should be vertically oriented so they appear fully on users’ feeds.
- Description copy: Max 500 characters (prioritize first 1-2 sentences)
Let us know if you have any questions!
Thanks!
Roya
Michelle
I've ripped into this and have been researching Pinterest promoted-pin ads. From what I've learned, I worry we've got the horse before the cart.
Specifically, I'm working in a keyword, interest, and image vacuum. According to what I've read and watched, Pinterest is all about the eye-catching visual, for which I will be writing a description. Also, that description must contain our keywords. At present, I have no visual or keywords to work from.
On top of that, I have no information about the topic or the "interest" that this ad is covering.
Lastly, I'm not clear on what you mean by "headlines," as the help and samples I've seen look devoid of headlines. I imagine we could have a short arted headline as part of the image file, but it would have to be short, and I would need a topic and keywords on which to base its appeal.
I'm admittedly 100% green on Pinterest in general and promoted-pin ads specifically. If someone knows more, I'm eager to learn it. So far, though, the experts I've read/watched this morning have me at least temporarily convinced that we need a visual, keywords and some sense of what topic/interests we're targeting.
Please advise.
All you need to do is write a small 500 word headline. Max 500 characters (prioritize first 1-2 sentences). Should be about the OBGYN Women's Center. This is a simple task, that now seems to have complicated and taken you more time. If you are not familiar it may be easier that we just do these pinterest ads.
https://huronobgyn.org/
This are some top level examples:
Comprehensive Health Care for Women
Looking for the high-level specialized OB/GYN care you'd get in a big city?
Then you’re in good hands right here close to home at Women’s Wellness Center