‹ Home
Exported

Onsite - Illinois Dermatology Institute [HS_Onsite_0719-Illinois Dermatology Institute]

Contract signed 9.10.19
Patt Jordan, Healthcare SuccessKathy Gaughran, Healthcare SuccessCharlie DeNatale, Healthcare SuccessStewart Gandolf, CEO at Healthcare SuccessDarlene Dobry, Healthcare Success
From the list: Design [DD]

✔ Provide additional questions for IDI client

Tamila K. added this on
Completed by Scott O.
Assigned to
Scott Orchard, 👨🏻‍💻 at Healthcare Success Scott O.
Due on
Notes
Scott,

IDI having partnership leadership on Wednesday 1/29.

If you have any additional question for the client, please submit on Tuesday by 2pm to Kathy.

Comments & Events

Scott Orchard, 👨🏻‍💻 at Healthcare Success Scott Orchard, 👨🏻‍💻
I don't have any further questions, here's some notes, but take SEO comments with a grain of salt. In general, the strongest seemed to be the first two, Illinois Derm and Lakeview Derm.

https://www.illinoisderm.com
Website appears to be from https://webimagefactory.com (http://www.docpromote.com), custom CMS, no current website.
Best SEO traction for this group, traffic cost $16,200.

https://www.lakeviewderm.com
Website does not appear to be a custom CMS, just basic HTML, CSS & Javascript.
Next best SEO traction for this group, traffic cost $9,400.

https://www.idi-elkgrove.com
Website appears to be from https://webimagefactory.com (http://www.docpromote.com), custom CMS, no current website.
Negligible SEO traction, $30.

https://idi-loop.com
Website appears to be from https://webimagefactory.com, custom CMS, no current website.
Negligible SEO traction, $89.

http://www.idi-skokie.com - no SSL
Wordpress website. https://advicemedia.com
Decent SEO traction at $2,000.

https://drsaradickie.com
Wordpress website. https://glantz.net
Negligible SEO traction, $232.

https://www.drgoulder.com
Wordpress website. https://www.gowebdesign.com
Negligible SEO traction, $103.

http://www.hinsdalederm.com - no SSL
Website appears to be from https://webimagefactory.com (http://www.docpromote.com), custom CMS, no current website.
Decent SEO traction at $1,700.

https://www.daytonskincare.com
Wordpress website.
Decent SEO traction at $1,400.

Some additional notes:
  • Every location does their own thing. No centralized marketing efforts.
  • Need better branding, not sure how that works if each organization is on their own. Leadership will need to address.
  • One option could be one brand, parent over IDI, with sub-brands.
  • Focused on enhancing patient care.

One take away is that they all appear to be competing with each other. If they unify under one brand/organization, they would not need to spend money competing against each other.
Notified 1 person
Scott Orchard, 👨🏻‍💻 at Healthcare Success
Scott Orchard completed this to-do.