Brand Keyword Terms
With access to the reporting platform, some clients may ask in the future why we pay for Brand keyword terms. The screen shot below is a good example of why. If they're big enough, competitors will use their name as a keyword for SERP's.
Comments & Events
Garrick Gaffney
For sure, it's a way to protect the brand and control the message since were not able to control the message organically in the listing. Plus it makes it easy for people on mobile to reach you quickly.
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