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Chris Regan •
More SEO snapshot: Alcohol rehab large movement —
After a good deal of HS effort, this week's May Google Core Update seems to love our stuff.
chicago alcohol rehabs
[https://www.google.com/search?pws=0&q=alcohol+rehab+in+chicago]
alcohol rehab in chicago [first time on either page #1 or page #2/orange dot]
[alcohol rehab in chicago.png]
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Chris Regan •
RHN SEO & annoying competitors: what's done during Enterprise SEO —
For searches as/just like 'adult drug rehab in chicago', HS noticed that the "Positive Sobriety Institute" had pushed HS's client RHN from #1 to #3. In reclaiming that position from this "Institute", HS also earned a 2nd listing for RHN's Lakeview and pushed Betty Ford/Hazelden down (down=lower r...
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Raheim Bundle •
Q1 Report (Jan - March) —
Please review the link below before sending to the client:
https://Healthcaresuccess.agencyanalytics.app/#/report/2816648/tkn.1d49f528d79d532112a8e01033e66c12
This report shows YoY data comparison ( I know Ann likes YoY comparison data). Please let me know if you would like a QoQ report as well.
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📈 SEO by
Chris Regan •
📈 Non-branded RHN SEO, a moment of reflection —
Two screen-shots from SEMrush, just now, removing any search terms containing either 'ros' (Rosecrance/Roscranze/etc.) or 'roc' (the latter is for Rockford or its misspellings) -- filtering out branded terms further, in the stats, only shows greater findability-growth/ranking.
First (inserted be...
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Chris Regan •
'licensed' insertions/Google ranking algo shift —
Aside from Google showing 'Covid' warnings/notices in SERPs for queries containing 'drug' and alike terms, and considering Google E-Authority-T and Google consistent 'Medic' updates, we're seeing that our use, in copy and code, of 'license'/'licensed' to be quite beneficial for RHN.
Here, and in ...
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Raheim Bundle •
Feb. Reporting Deck (SEO/PD) —
Please see link:
https://docs.google.com/presentation/d/1kGT6JVpYxrXtrFVueD2EPk3qFPnvon4xtuQkQ49hj4M/edit?usp=sharing
If Leslie, Chris R., Gabi or Garrick have additional insights please put in this BC thread.
So I may add before the client call.
Thank you!
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Raheim Bundle •
RHN B2B Programmatic Deck Info —
• Provider lists are essential for ALL doctor B2B efforts, including digital advertising, social media advertising, hard mailings and broadcast emails
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• We licensed our list from MedData Group, a leading provider for physician emails and addresses
•
• The list of approximately ?,000 _______ d...
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📈 SEO by
Chris Regan •
📈 RHN SEO & Yext; listings' JSON output —
Gabi, Leslie, Tanya, Scott: Call with Yext just now, w/tech. leadership, and (short story) explained what we wanted (i.e., RDF/graph data of publishers' listings/details for clients/RHN). Net/net: They're gonna' shoot over API documentation so that we can test some "calls" [i.e., data extractions...
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Raheim Bundle •
JAN. Monthly SEO Report —
Monthly Auto-Generated Report:
[Feb.]
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📈 SEO by
Chris Regan •
📈 Rosecrance Jackson notes —
Not often discussed, here are a few SEO landmarks since beginning "enhanced" SEO efforts for Rosecrance Jackson this month (February):
western iowa rehab #1 (as of this BC posting, of course)
western iowa rehab locations #1
western iowa recovery #2 (behind Des Moines Register)
western iowa addict...
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Leslie Hines •
Q1 & Q2 (Q3 & Q4) DEM BUDGET —
Hi Team,
PLEASE BE ADVISED that as of 1/1/20, the DEM budget is broken out as follows:
• SEO (Core & Enhanced) - $13,225
• Digital Media - $13,222. this budget was planned to be split 50-50 between search and social, but I'll let you all make final decision about it.
This split will be in effe...
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Raheim Bundle •
Quarterly DIGITAL REPORTS —
**We will be adding findings and insights for SEO, Paid Digital & Social to this thread
Q1 vs Q2
Good afternoon All,
RHN's Enterprise SEO has gotten off to an excellent start. Great job to everyone working on this.
The screenshots and insights below are in addition to the SEO SEMRush rep...
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Raheim Bundle •
NOV19' REPORTS (SEO/PD DIGITAL) —
PAID DIGITAL REPORT - Due to call volume please use the link.
If no call with the client, I'll provide a summary/insights via email per my email to Ethan.
https://org-www.clientcampaigns.com/Services/TrackingDownloadFile/231218/6032512/8bd4617afb9bdb39adcd09b5b15f19c0
Ethan and I talked and w...
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Raheim Bundle •
Q3 DIGITAL REPORTS —
DECK OVERVIEW
DETAILED REPORT
SEO REPORT
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Raheim Bundle •
Comprehensive SEO Strategy —
FYI... Any feedback I get from Chis via email and or phone call I'll put here in this message thread to keep everyone in the loop on our progress.
Hi Chris,
Thank you for the development recommendations you've provided thus far.
The client told us last week that they would like for HS to ...
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Diana Pinedo •
A decrease in private inquiries for adults - Data from client —
Raheim Garrick ,
Can you please look into this and figure out what may be causing the lift in adult public/state insurance from our digital marketing efforts?
Tanya Leslie will follow up with the client on your findings or you can
Hello Diana, please see this info below and pass on to anyon...
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Diana Pinedo •
April Digital Results from Client —
Garrick Raheim Leslie
Loomis, Ethan |
Breakdown of insurance vs. Medicaid invoca calls for the month of April compared with previous months. (April was 41% insurance which was better than March) We’re working on May now to compare. Our percentage of insurance inquiries overall for Chicagoland...
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Gabi Trachtman •
New Facebook Ads —
Diana Raheim
Hi Diana,
Here are the new fb mockups ready for your review and approval. Please let me know if you have any revisions or if they are ready to launch.
Please let me know if you have any questions - thank you!
Link to mockups: https://fb.com/l/1I8q5yHm46dT8QY
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Diana Pinedo •
March 2019 Results from RHN —
Team,
Just dropping this in for reference.
All – The commentary attached is feeling very on-target with our situation...
We need to make some hard decisions about our advertising spending for FY 20…it’s still early to fully assess the new spending that was implemented in March. But so far...
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Diana Pinedo •
TMS Website Login —
https://www.tmscenterhelp.com/wp-login.php
Username: Diana@healthcaresuccess.com
Password: HSManager2019!
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Diana Pinedo •
LegitScript Price Breakout —
Team,
Dropping this in for reference
LegitScript has informed us that the fee waiver will expire after our first year of certification. I am trying to get more details to find out if we have to pay for all of our facilities, or only the ones we are advertising for. I’ve also asked for a price ...
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Raheim Bundle •
Major Spike In Calls Yesterday & Today! —
Very few repeat calls and connected time looks good! Let's take a second to discuss, good job.
[Screen Shot 2019-03-13 at 8.56.06 AM.png]
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Garrick Gaffney •
Teen Related Reviews —
Just wanted to have these documented as well. We notified the client today thanks to Diana's email 3/8 that we highly recommend improving upon their reviews online for the RGW campus in particular. These can and most likely will negatively impact the amount of teen leads we bring. We recommended ...
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Garrick Gaffney •
Call Review —
Just wanted to note there was a call mishandled for a quality teen call. I emailed Ethan and Anne. The caller first called based on a search on Google. That same caller then called from a Bing search. Resulted in 17 minute call. 3/7 original call Columbus Ohio and 3/8 follow up call. Shows a per...
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Diana Pinedo •
SharpSpring Campaign - Teen —
Just dropping this in for reference:
1. Test pilot this on there teen landing page https://www.teenaddictiontreatments.com
2. Write the first three sequence emails and decide on how often to follow up with that lead example:
• 1st drip email after a form submission" Thank you for your interest ...
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Diana Pinedo •
Teen Campaign Objectives —
Garrick Raheim Charlie ,
When the new campaign launches I want to ensure we keep these objectives top of mind each time we create our campaigns. Its imperative that we work strategically, that we are insightful that we really critically think before just launching. We will need to monitor this ...
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Diana Pinedo •
Mo'Money Mo' Money —
Garrick Raheim ,
We finally got the digital addendum signed to expand our digital presence. I am including a summary below. I am going to create separate BC task for each of these campaigns as they each require specific targeting!
Great team effort!
Monthly Online Media Totals:
February-Ju...
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Diana Pinedo •
Blog: 2019 Calendar —
Hello Diana, yes let’s move the sober living topic to this month (swap that with the MH article) and get started on writing the topics for January. I’ve copied the topics below from the word doc you sent; in my opinion the highlighted topics should have a call to action about Lakeview.
I receiv...
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Garrick Gaffney •
Shifting 50% Yahoo Spend to Google —
Just FYI. Cutting Yahoo spend in half. Leaving native running and native retargeting but pausing search campaigns and shifting those dollars to Google since it's performing better. Plus search has to transition out anyways by March since it will b on Bing now.
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Garrick Gaffney •
TMS Spend Recommendations 2019 —
Diana
Based on the data, here's what we'd need in a perfect world for spend for the TMS campaigns in Rockford & Madison. So right now, they are spending around $10k per year. So basically need double for Google only. Any additional spend would be great of course. Just the fact that we will sepa...
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Diana Pinedo •
Champaign Campaign - Dec —
Hi team,
RHN is opening up their new location Champaign or Central Illinois and would like to promote. Including all information below
https://www.rosecrance.org/locations/rosecrance-moreland/
Flight Dates: 12/26-1/9
Budget: $1,000
Objective: Promote the opening of their new location
Digita...
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Leslie Hines •
Facebook Budget —
Hi Team,
Now that we've been certified to run again on Facebook, what should the budget be?
We had ramped it up the spend quite a bit before we weren't allowed to run anymore, but not sure if we want to run at that same level.
Thanks!
Diana Raheim Garrick Elisa
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Raheim Bundle •
October Lift! —
I wonder if this is their busy and or slow time of the year???
I did noticed that we generated 13 more quality calls (over a minute no repeat calls) in Oct. then in Sept.
Also... Oct. @ 93 total calls was the largest overall call volume month since May (97 total calls) of this year.
Bing ...
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Leslie Hines •
Website URL —
Dev site: http://rhn.healthcaresuccess.net/
Live site: http://www.rosecrance.org/
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Leslie Hines •
Priorities for Launch —
Hi Gang,
Here's the list of priorities as we discussed in the meeting today.
1. Meganav
2. Import current content - blogs, etc.1. Includes same event calendar plug in
2. Import slideshows
3. Finish adding copy1. includes design Diana and Leslie to identify pages
4. Location page templates finish...
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Leslie Hines •
Events Plug In —
Hi Scott,
Ethan sent over an email this morning. See below:
Just wanted to confirm with you both that for the new website, we will be using the Event Espresso wordpress plugin that we already use on the current site, and that any events that we have in the system will be transferred over. We li...
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Garrick Gaffney •
Yahoo! Officially Launched! —
Sorry quick update, additional tracking and settings items need to be tweaked so won't be fully activated until tomorrow. Standby.....
I've activated their native/image ads, video ads and search campaigns on Yahoo. Set up all the conversion tracking so we can track form fills and calls of course...
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Garrick Gaffney •
Teen Services LP Campaign Targeting Map —
Send over to client per their request on our call last Friday. We can tweak based on their feedback. If they do want to expand out, this will increase their exposure level and spread out our money more. Make it more thin. Just so they know.
[Screen Shot 2018-08-13 at 12.21.32 PM.png]
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Diana Pinedo •
Photos of Danville and Killarney St. locations —
[Killarney-1.JPG][danville.jpg]
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Raheim Bundle •
Example Native Ad Copy & Placement —
Great Job Team Getting the assets together for this setup!
[Screen Shot 2018-07-30 at 2.31.52 PM.png]
[Screen Shot 2018-07-30 at 2.35.47 PM.png]
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Leslie Hines •
Kudos, Team! —
The four key pages are approved with very minor edits! The About page is approved with NO edits!
Also, the client "REALLY likes the insurance logos! I think it works well with the button for the full list."
Great job, team! We're starting to make really great progress on this website!!
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Leslie Hines •
THANK YOU TEAM —
The client sent us a nice email today thanking the WHOLE team for our hard work. And she even added 4(!!!!) exclamation marks at the end of it.
Thank you again!
Hopefully we'll be able to move forward full steam ahead! [Screen Shot 2018-06-06 at 10.00.19 PM.png]
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Leslie Hines •
Website Update —
Diana, Greg, Scott, Niki
I just went through the shared Dropbox folder we have with the client, and I was able to break out the pages into 3 sections:
1. Pages with edits
2. Approved pages
3. Pages with no comments from the client
I broke out each page into one of the sections so we know where...
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Garrick Gaffney •
Both TMS Sites Aren't Mobile Friendly —
Google notified me on how poor their TMS website are on mobile. Screenshots below. The 1st screenshot is from the Google mobile test tool. Please give the client a heads up so at very least they are aware. Mobile is everything so they need to create a mobile responsive site sooner than later. May...
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Raheim Bundle •
End of Q1 —
Next steps is to put together Youtube and Spotify (sight, sound and motion) strategies for them to add on and or incorporate into current budget.
[Screen Shot 2018-01-08 at 11.29.21 AM.png]
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Celeste Ethington •
Traditional Media Dropbox Links —
Radio: https://www.dropbox.com/sh/f9w8l2epgwcj6t4/AADsp76D2liCk8uC0kYNRBFEa?dl=0
Billboards:
https://www.dropbox.com/sh/fef61d0r4fvt6hd/AAC9Uh8OZbHy3lL720ehy4q4a?dl=0
Bus Transit:
https://www.dropbox.com/sh/0leg8b8wkcjkqlm/AAAJbJBOLwOySMItXEWq6sNWa?dl=0
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Leslie Hines •
More Budget for Facebook? —
Hi Garrick and Raheim,
Can we allocatesome more budget for Facebook?
We want to run a few ads for each landing page. I'd like to do $300 or more a month for each landing page, so our ideal all in monthly budget is $900+. Can you spare that from the budget?
Diana Niki Elisa
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Raheim Bundle •
Brand Keyword Terms —
With access to the reporting platform, some clients may ask in the future why we pay for Brand keyword terms. The screen shot below is a good example of why. If they're big enough, competitors will use their name as a keyword for SERP's. [Screen Shot 2017-10-23 at 11.47.12 AM.png]
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Scott Orchard •
Rosecrance Webfonts —
Can we please request Avenir and Adobe Caslon Pro as webfonts for use on the website? Adobe Caslon is available via Typekit (https://typekit.com/fonts/adobe-caslon), but Avenir isn't available unless we purchase a copy, from https://www.myfonts.com/fonts/linotype/avenir/ or https://www.fonts.com/...
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Eddie Olivas •
Add Rosecrance to the account sheet —
Can someone add Rosecrance to the account sheet? We had to search around for the log in this morning because it's not there.
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Raheim Bundle •
Video / Youtube Campaign —
Hey Jen,
Do they have any good video assets we could promote?
Due to the ppc keyword restrictions and extra monies available. We can now be more proactive with sight, sound and motion ads.
I'd like to put together a Youtube/GDN video campaign along with a Spotify spot.
I was thinking fo...
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Stephen Hornyak •
Project coordination request —
Hi everyone,
I have delivery date of tomorrow for 3 tiers of RHN web design.
Can anyone clue me in to what content we have (or is in progress) to drive the design?
What I have done so far is a bit too loose to be of value.
Have we moved the delivery date? thanks!
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Raheim Bundle •
Positive Signs —
It's appears that we may be back on track with ad spend. I know Google was working on getting this account verified, so hopefully we're good to go.
I'll know more after my 1pm call with Google today.
Screen shot below shows we've already spent $600+ today before 12pm CST. - which is a good t...
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Leslie Hines •
Facebook Budget —
Hey Garrick and Raheim,
What's our budget for social media ads?
Thanks!
Jennifer Elisa
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Raheim Bundle •
Good Reasoning for Paid 'Brand' Keywords —
[Competitors Bidding on 'Rosecrance' Keywords]
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Scott Orchard •
Google Analytics - Past 30 Days —
Here's a couple PDFs for desktop versus mobile users, and top 50 pages over the last 30 days. We can get more info, let me know if you need something specific.[rosecrance-desktop-mobile-20170716-20170814.pdf][rosecrance-pages-20170716-20170814.pdf]
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Garrick Gaffney •
Next Landing Page To Be Created —
Raheim and I were discussing landing pages and strongly believe the next landing page to be created should be the Lakeview focused one and not the Adult page. Reason being we get a majority of our traffic for our Chicago campaign whereas the Adult campaign is weaker. And right now, we're not gett...
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Niki Kaylor •
FULL SCOPE (with creative) —
Please note that this contract includes:
• Website (125 pages)
• Landing pages (5)
• Radio spots (up to 2)
• TV/video (up to 2 spots, 2 days of shooting)
• Billboards (up to 2)
• Training (up to 5 days)
• Traditional media
• Online campaign set up
• Retainer @ $7,500 per month
• Online Campaign @...
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Garrick Gaffney •
1st TMS Form Lead Today —
Came in for our Rockford TMS campaign. Doesn't show in AdWords but in general email. Scott was able to finish setting up the conversion tracking this morning. So all set moving forward as far as showing in AdWords. Feel free to confirm with client they received it ok Jennifer
[Screen Shot 2017...
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Raheim Bundle •
Responsive Display Ads —
Responsive Display Ad we will run until landing page and image ads are done.
http://www.rosecrance.org/?invsrc=rhn_ps&utm_source=adw_display
Keyword and Topic Targeting: All Devices
[Screen Shot 2017-07-14 at 9.50.50 AM.png][Screen Shot 2017-07-14 at 9.46.48 AM.png]
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Raheim Bundle •
Campaigns Paused - Site Down —
Thanks for heads up Jen!
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Raheim Bundle •
Campaign Insight / Update —
Good morning,
I thought this would be a good time to give an update.
The campaign received 1st clicks on Friday 6/30. I expect things to pick up next week (Mon-Fri).
So far the campaign has generated 2 Leads (1 six minute call and 1 form fill).
Their daily budget will fluctuate between $8...
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Raheim Bundle •
Recommendation / Change —
I think we need to take the target location from 350 miles down to 250.
Any locations that fall out of the 250 mile radius - Just add to the radius targeting (should only be 1-3 locations). The CPC is rising fast so we will need to be more tightly wound Geographically.
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Niki Kaylor •
Scope —
This represents MONTH #1, as we are still waiting on the rest of the contract.
Please note that this contract includes:
• Landing page
• Online campaign set up
• Retainer @ $7,500 per month
• Online Campaign @ $32,000 per month
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