Comprehensive SEO Strategy
FYI... Any feedback I get from Chis via email and or phone call I'll put here in this message thread to keep everyone in the loop on our progress.
Hi Chris,
Thank you for the development recommendations you've provided thus far.
The client told us last week that they would like for HS to really concentrate on everything SEO and to present a more comprehensive SEO strategy.
I need help laying out a comprehensive SEO Strategy and what it would look like based on their current SEO standing.
1. IDENTIFY PROBLEMS AND CHALLENGES
Hi Chris,
Thank you for the development recommendations you've provided thus far.
The client told us last week that they would like for HS to really concentrate on everything SEO and to present a more comprehensive SEO strategy.
I need help laying out a comprehensive SEO Strategy and what it would look like based on their current SEO standing.
1. IDENTIFY PROBLEMS AND CHALLENGES
- Site issues – Chris R. has already done a site audit and provided recommendations to Scott / dev. team. Whether the recommendations have been completed or not, we need to share the update as part of Stage 1 of our higher level SEO Strategy.
- Technical SEO
- Local SEO
- Mobile SEO
- Link Audit
- Penalty Diagnosis
- Budget – Is the current allotted budget substantial enough to build or execute our competitive SEO strategy? How many hours (per month) will the team need to be able to perform all the necessary tasks?
- Competitiveness – From 1-10, how difficult do you think it is to rank for their top target keywords? Are they directly competing against big brands? Do their top competitors invested a lot in SEO and link building? What do the competitors do? Can we outdo and/or outsmart them?
2. OPPORTUNITIES
10X CONTENT CAMPAIGNS- providing content and experience that’s 10x better than what is currently ranking for a certain topic.
CRAWL BUDGET OPTIMIZATION - Optimizing your site’s crawl budget typically boils down to how you prioritize what pages to be crawled & re-indexed regularly by Googlebot.
CONTENT RE-OPTIMIZATION - The process for a content-level optimization usually starts in creating an inventory of the pages/assets of a site that can tremendously impact its branding, traffic generation, link earning and conversions when further improved.
FEATURED SNIPPET OPTIMIZATION - Featured snippets in search (or Rank #0) essentially display direct answers to specific or detailed queries, and is prominently placed above the search results.
EASY WINS – RANK MORE LONG-TAIL KEYWORDS - The core of this particular strategy is to basically create or optimize existing content assets covering topics that have less competition.
BRAND, REPUTATION, AND RELATIONSHIP-DRIVEN LINK BUILDING
10X CONTENT CAMPAIGNS- providing content and experience that’s 10x better than what is currently ranking for a certain topic.
CRAWL BUDGET OPTIMIZATION - Optimizing your site’s crawl budget typically boils down to how you prioritize what pages to be crawled & re-indexed regularly by Googlebot.
CONTENT RE-OPTIMIZATION - The process for a content-level optimization usually starts in creating an inventory of the pages/assets of a site that can tremendously impact its branding, traffic generation, link earning and conversions when further improved.
FEATURED SNIPPET OPTIMIZATION - Featured snippets in search (or Rank #0) essentially display direct answers to specific or detailed queries, and is prominently placed above the search results.
EASY WINS – RANK MORE LONG-TAIL KEYWORDS - The core of this particular strategy is to basically create or optimize existing content assets covering topics that have less competition.
BRAND, REPUTATION, AND RELATIONSHIP-DRIVEN LINK BUILDING
Best Regards,
👏
I've reached out to Chris to ask him how HS can articulate and show value for what we plan on doing for SEO @ $15k per month - This is very techy stuff and hard to understand not only what HS plans on doing, but why and what it means overall.
Rosecrance Core SEO main pages core elements (this has been shared w/u)
https://docs.google.com/spreadsheets/d/1rNyQb9q38SwJ6FT2RybRxHjmQrkMQm4bH4HwW4AbOJs/edit?ts=5d1b994e#gid=785841737