Rosecrance Health Network (RHN)

AM: Megan/Leslie/Aurora

NOV19' REPORTS (SEO/PD DIGITAL)

PAID DIGITAL REPORT - Due to call volume please use the link.

If no call with the client, I'll provide a summary/insights via email per my email to Ethan. 

https://org-www.clientcampaigns.com/Services/TrackingDownloadFile/231218/6032512/8bd4617afb9bdb39adcd09b5b15f19c0

Ethan and I talked and we're on the same page as to why the increase in SEO calls (GMB/Bing SEO tracking numbers added).

NOV. SEO LANDSCAPE OVERVIEW

Comments & Events

Raheim Bundle, Healthcare Success
For the month of Nov. here a couple of high-level insights: 

PAID DIGITAL 

The Paid Digital campaign generated 322 calls with 269 being over a minute.  Which was virtually the same as Oct's total calls and calls over a minute.

There was also the same number of Form Fills submissions from Paid Digital in Nov. (48) / Oct. (47).

Therefore Paid Digital in the month of Nov. Generated 269 Calls over a minute and 48 Form Fill Submissions for a total of 317 Lead Opportunities at a cost of $59.57 Per Lead Opportunity in Nov. For Paid Digital Media efforts. 

Oct. had a $59.36 Cost Per Lead 

One stand out from Nov. was that our Google Ads (specifically the Geo-General Campaign) generated 9 additional Form Fill submissions for an 81% increase over Oct.  

There was also a 10% increase in 'New Unique Users' to respected landing pages/websites, from the Paid Digital Campaigns. 


SEO 
 
Please review number of New Keywords ranking in the Top 3; 10 & 20th positions.  As you can see, there's good consistent progress. 

Moving forward for the quarterly SEO Reports we will not only provide the core SEO reporting you received in Q2 but we'll be adding in the reporting results from specific Enterprise SEO work being done in order to track progress along the way. 

Report and Screenshots above : )