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SynergenX Health (SXH)

- Retainer - AM: Tim/Andrea/Aurora
Elisa Negrete, Healthcare SuccessCeleste Ethington, Healthcare SuccessBarbara Weeks, Healthcare SuccessJesse Hayter, Senior Copywriter at Healthcare SuccessEdith Fu, Web Developer at Healthcare SuccessRosa Martinez, Project Manager at Healthcare Success
Posted by Garrick Gaffney ·

Q4 DIGITAL REPORTS

PAID DIGITAL

Google Ads - Many data points increased because of our increased overall spend. Received more ad impressions, clicks and conversions jumped up by 39%. We also added Display Advertising along with Video because of the increased budget. Allowing us to expand our reach and strengthen the brand even more. 

Paid Social -  See below  (FB spent around $53k)

Overall Q4 had a conversion rate of 10.05% which is more than double the industry average and our overall conversion count doubled on Social.

Acquisio Report
https://org-www.clientcampaigns.com/Services/TrackingDownloadFile/231218/6084372/4cb106b4c1462530351fd5041567df7f

SEO REPORT
(self note - target a new group of 'Low T' related keywords, brand SEO established)
SEMrush-SEO_Report-Quarterly_Summary-6th_Jan_2020 (3).pdf 163 KB • Download

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Comments & Events

Gabi Trachtman, Healthcare Success Gabi Trachtman

Garrick Gaffney, Healthcare Success Garrick Raheim Bundle, Healthcare Success Raheim  


Facebook performed really well in Q4.  Adding your 30 second TV commercial increased performance and engagement.  

Highlights for Q4:
  • Your lead volume increased in Q4 compared to Q3 by 535 leads! In Q3 you generated 535 leads and in Q4 you generated 1,065.  (form fills & calls). 
  • Your FB campaign generated 214 calls, of which 159 calls were over 30 seconds.  These users saw your ad on FB and called at a later time.  This would be considered an offline conversion.
  • Your best performing video creative was "Jordan." 
  • To improve performance and to leverage your best performing video creative, we optimized your 30-second tv spot for mobile placements on both FB and Instagram.  
  • Dallas and Burr Ridge are your two best performing locations
  • We added a retargeting audience to your campaign in Q4 and targeted users who clicked on your ad in Q2.  This also contributed to an increase in performance.
  • Your ad engagement also increased on FB in Q4 compared to Q1 by 260%!  Users are saving your ad to their personal FB and sharing your FB ad to their family and friends.  
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Katherine Dumalski (Kat), 😼 RAR! at Healthcare Success Katherine Dumalski (Kat), 😼 RAR!
Garrick Gaffney, Healthcare Success Garrick  

the numbers you're reporting are contradictory to the aquisio report. This is the 4th or 5th report like this I've seen. I'm having trouble identifying what the true values are. Can you please meet with me briefly today. We need to figure this out. Thanks!
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