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From the list: Reporting

✔ Pull Q1 Social Media Report

Heidi D. added this on Apr 05, 2017
Completed Apr 13, 2017 by Leslie H.

Assigned to: Leslie H.
Due on: Apr 12, 2017
Notes: Please pull the Q1 Social Media data and commentary for RCCA. Once we have that I'll pull it together with the rest of the report. Thanks!

cc: Niki Jennifer

Leslie Hines

Heidi

,

Here's the Q1 report with some commentary:

Organic:

They had a strong quarter: 39 Net new likes, which is a 16.2% increase from the previous quarter.
- 17 Paid likes
- 26 Organic likes
- 4 Unlikes
48 Clicks to the website
2,116 Organic impressions
We had a few posts that did very well. (see attached screenshots: Video, Breast cancer seminar, & what's new in lung cancer)

Paid:

We ran a number of ads during Q1

All Ads:

Woman with Nurse Ad:

Mother/Daughter Ad:

Coping with Cancer in the Kitchen Ad:

Dr. Fang Seminar Ad:

Holding Hands Ad:

1,161 Clicks to the website
CPC: $0.22
CTR: 3.1%
Ad received extra audience engagement, including some very nice comments about Dr. Fang (see screenshot)