Chloe and Leslie :

Please define "brief" in this context. That term isn't lexicon around here. Looks like this is a double-page-spread Print Ad, not a "brief." If a brief, please be as detailed as possible about how this differs from a DPS Print Ad.

Thanks!

— G

cc: Tamila , Roya  

Greg :

I am going to look to Tanya for clarification as she suggested the "brief."

Thank you!

I feel like if anything the brief should come from Tanya and I?

I agree. Creative Brief is usually being written by AM to download creatives on what needs to be done on the project. Client should approve brief first to make sure it's on strategy.
Then we have a team kick off meeting to go over the brief and talk about project and timing.

That's my experience. I'll be happy discuss it further.

whatever you guys want. Just trying to push some things along so nothing is forgotten about... 

I think there's been a confusion in language used to define the task.
Let's re-visit when Tanya and Leslie back in the office.

Do we know why "brief" was used here? Normally, the task to the CW would be "Write Copy," which I'm prepared to do. I've never written an ad "brief" before. I have zero doubt I could, but I'd need to know what it is first. Like Tamila mentioned, I'd expect to be working from a brief. Happy to do whatever needs doing, as long as I know how. 

Hi Greg :

"Brief" was used here because Tanya wants to start implementing creative briefs for projects. Tamila and I discussed and we also are not fully sure what this means. My original task was to write copy. I guess just hold off. Thanks! Sorry about all of this confusion. 

Ok, so, I discussed with Tanya while we were out and we will NOT be doing a brief for this project because we don't really have the process in place yet LOL.

SO, here's what we need:

As Chloe mentioned above, this client bought a 2-page spread in this magazine, New Jersey Monthly. NJ Monthly consistently names several RCCA doctors as top docs, which the client would like to highlight in the ad. I like what we did preivously with listing the names and then added an asterisks next to the names of the winners.

You can see the ad we did previously, which is great. Now we basically need to add in PRO and make it 2 pages.

The client originally suggested using headshots of ALL of the doctors from both teams, which essentially would make it look like a yearbook, so we're not doing that.

Chloe and I thought it would be best to isntead use both group pictures.

SO, the task moving forward:
Greg , please write an ad that is designed for this 2-page spread that talks about how the 2 groups have "joined forces" so now all of your treatment is in one place and from one group, and that they are leaders in this community.

Please let me know if you have any questions going forward.

THANK YOU!! 

Leslie : Thanks for the clarity. My principal question at this point is regarding "all your treatment in one place." Chemo and radiation are just two of the three main treatments for cancer. We can and certainly will talk about referring to top-quality surgeons, but I believe we are unable to assert "all treatment in one place." The question, really, is this: Do you agree that we can't say "all in one place"? As to how to handle this, I'm old hat at that. Just want to make sure you understand that/why I will stray from the literal instructions somewhat.

Tamila : Can you fit me with a due date for this? I'm thinking Tues. 7/23 or Wed. 7/24.

cc: Chloe , Roya  

Leslie and Chloe :

Here is my d1 Copy for this DPS ad. Please review.

RCCA-CJD_PA_DPS_NJ Monthly_d1.docx 20.3 KB • Download

I've created the copy in a way that points toward how to split the content across the pages. The reality of the actual gutter may force a completely different approach in Design. Heck, there could be a completely different approach anyway, just because Simona knows what she's doing.

I'll leave it to you to determine if we want to design as written or revise then design. There are 23 RCCA docs and 11 PRO docs. This is 34, not quite the "35" we've been mentioning in all recent both-practices ads. Which is missing? Or is the 35 really 34 now? Also, has either practice added or lost any doctors recently? In any case, it's a big list. Your call as to whether the full lists of doctors are worthwhile on this ad? Again, maybe design first?

Let me know if you need anything else. Oh! Also, please see my questions at the bottom of the second page.

ccv: Roya , Tamila , Tanya  

Hi Greg ,

This looks great!

QUESTIONS:

Please let me know if you have any additional questions, hope this helped!

Thanks!

Leslie ready for your review

Chloe : Thank you!

Leslie : Please review d2 (attached), which includes Dr. Pancari (mentioned above). 

RCCA-CJD_PA_DPS_NJ Monthly_d2.docx 20.4 KB • Download

cc: Roya , Tamila