Astera Cancer Care (formerly RCCA)

- Retainer - AM: Megan/Andrew

Write HPCT-Rock-n-Roll Gala Print Ad [CW]#Info Provided

Assigned to
Betsy Stevenson Betsy S.
Due on
Notes
Hi

RR: 1/23
Moderate

We just got another print ad for the client. I am attaching an ad we previous did but I think the copy needs to be revised. This is just a brand awareness play so we can use similar language as we have on other ads.

Let me know if you need anything.





CC: Michelle Day, 💁🏼 at Healthcare Success Michelle Roya Amiri, Healthcare Success Roya Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg  

Comments & Events

Diana Pinedo, Account Supervisor at Healthcare Success
Also, we need to update the phone numbers below is all the correct information

Somerset*75 Veronica Avenue
Suite 201
Somerset, NJ 08873
Phone: 732-390-7750

Edison34-36 Progress Street
Suite B-2
Edison, NJ 08820
Phone: 732-390-7750


SomervilleSteeplechase Cancer Center
30 Rehill Avenue
Somerville, NJ 08876
Phone: 732-390-7750

HamiltonRWJ Hamilton Cancer Center
2575 Klockner Road
Hamilton, NJ 08690
Phone: 609-681-5241

Monroe Township111 Union Valley Road
Suite 205
Monroe Township, NJ 08831
Phone: 732-390-7750
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Diana Pinedo, Account Supervisor at Healthcare Success Diana : INFO NEEDED.  (TO DO reassigned to you. Please assign back when info is obtained.)

What size is this ad? None of the sizes on the Ad Contract were indicated. Also, none of those sizes actually provide the true size (such as inches or points or pixels). In addition, the old ad was pasted into Word and is clearly stretched (look at photo and text). Please advise.

cc: Michelle Day, 💁🏼 at Healthcare Success Michelle , Roya Amiri, Healthcare Success Roya  
Diana Pinedo, Account Supervisor at Healthcare Success
Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg ,

The specs are  6.5 wide and 3.5 deep in color.
Greg Ashbaugh, Sr. Copywriter at Healthcare Success Thank you!
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Diana Pinedo, Account Supervisor at Healthcare Success Diana : Another question...

You provided 5 locations above. The old ad features 6; the "extra" is East Brunswick. Should that be omitted from or included in this ad?
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Diana Pinedo, Account Supervisor at Healthcare Success Diana : Here is the Copy for the Rock-N-Roll Gala Ad for RCCA-CJD. Please review and respond. Please also note my question regarding whether it is now 5 locations or the same ol' 6 locations.

-- G

cc: Michelle Day, 💁🏼 at Healthcare Success Michelle , Roya Amiri, Healthcare Success Roya  
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Greg Ashbaugh completed this to-do.
Diana Pinedo, Account Supervisor at Healthcare Success
Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg

Its 6 locations but I had just included the ones with the updated phone numbers. Sorry should have clarified. 
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Not to worry. We clarified just now. :-) Thanks!
Diana Pinedo rescheduled this to-do
Was
Now
Diana Pinedo, Account Supervisor at Healthcare Success
Betsy Stevenson Betsy ,


Can we please make revisions to this print ad? Below are the edits and the word doc



FROM CLIENT: 
Can we revisit this? Somehow I just don’t feel that it is strong enough.  The trust experience line and “capability” seem awkward.  Also the nurse practioner line – they would not be ”advanced oncology certified” NPs; and if we put NPs in the text – we should also add Physician Assistants. I like the format/photo – but maybe we go back to last year’s header “state of the art cancer treatment meets dedicated compass care in central jersey” ?
Diana Pinedo, Account Supervisor at Healthcare Success
Diana Pinedo re-opened this to-do.
Diana Pinedo, Account Supervisor at Healthcare Success
Betsy Stevenson Betsy

This is generally the copy we use on most of our print ads

At RCCA-Central Jersey Division, we
provide leading-edge care for every type
of cancer in a sanctuary of precision and
excellence. In addition, we’re backed by
one of the nation’s largest networks of
oncology physicians. 
Betsy Stevenson
ok thanks - I'll ping you with questions!
Diana Pinedo, Account Supervisor at Healthcare Success
Betsy Stevenson Betsy ,

Sounds good thanks

Celeste Ethington, Healthcare Success Celeste , Can you drop this in for Simona once the copy is updated? We need to get this to the client ASAP. You can re-open the to do 

Thanks 
Betsy Stevenson
Hey Diana Pinedo, Account Supervisor at Healthcare Success Diana - would be they open to a you-oriented "fighting cancer" type of line? Or do they just want to make a statement/have a presence in the program?
Betsy Stevenson
Betsy Stevenson completed this to-do.