Astera Cancer Care (formerly RCCA)

- Retainer - AM: Megan/Andrew

Write new physicians and nurse practitioner's bios

Assigned to
Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg A.
Due on
Notes
Hi Greg.
There are 5 new doctors and one nurse practitioner that will need bios for RCCA- CJD.

Their existing practice has bios for the doctors are on:
http://njhemonc.com/Physicians.aspx

Also, one doctor, Sameer, completed his bio- attached.


Michelle Day, 💁🏼 at Healthcare Success Michelle  

Comments & Events

Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Jennifer Foor, Account Supervisor at Healthcare Success Jennifer :

Thanks for this. I'm finished with what I can do for now. Take a look. There is a lot of red in this doc indicating "missing" information. But really it is only the quotes (informed by the Questionnaire) and any credentials that are on their CVs but not on the old site. FYI, it is likely that many of these red categories will simply be deleted, but that will happen after we get their CVs and Bios.

Let me know if any questions, Jen! Happy Monday!

-- G
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Thanks, Jennifer Foor, Account Supervisor at Healthcare Success Jennifer !
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Jennifer Foor, Account Supervisor at Healthcare Success Jennifer :

Dr. Richards' info has been added. Awaiting the other three doctors' Bio Questionnaires. Also, I need a name of — and the CV and Bio Questionnaire from — the nurse practitioners.

Onward!

-- G
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Jennifer Foor, Account Supervisor at Healthcare Success Jennifer :

These two are now updated. Here's the current low-down.
----------------------------
HAVE:
  • Fein
  • Richards
  • Desai
  • Carroll

NEED: 
  • Marcus P. Porcelli, MD
  • Craig Lampert, MD
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Jennifer Foor, Account Supervisor at Healthcare Success Jennifer :

This is due today. Here it is in its current state. See above regarding what's missing. Also, we'll have some needed-info items, most notably the Locations and Languages, that we'll want to fill in either now or later.

Check it out...

-- G
Jennifer Foor, Account Supervisor at Healthcare Success
Thanks Greg! I'll adjust the date on this and follow up with the client on the missing info and the 2 bios needed.
Greg Ashbaugh, Sr. Copywriter at Healthcare Success 👏
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Jennifer Foor, Account Supervisor at Healthcare Success Jennifer :

Good deal. They're "done." The quotation marks here are because there are still a few open holes we have to spackle. Specifically, we need to know which locations each of these doctors frequent. Also, we have a couple of other unknowns, all of which are marked in red type.

Next!

-- G
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Greg Ashbaugh completed this to-do.
Jennifer Foor, Account Supervisor at Healthcare Success
Hi Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg .

Can you please add:

1. the locations Somerset and Monroe to the 5 doctor's bio's
(after language)?

2. Sameer P. Desai, MD and Craig Lampert, MD - please also add Hamilton, RWJ Hamilton Cancer Center
(Please note that per the client, when writing about the Hamilton location it is "Hamilton, RWJ Hamilton Cancer Center"

3. The nurse practioner Rachel is in Somerset only. Please add to her bio.


Niki Kaylor, Director of Client Services at Healthcare Success Niki  
Jennifer Foor, Account Supervisor at Healthcare Success
Jennifer Foor re-opened this to-do.
Jennifer Foor, Account Supervisor at Healthcare Success
Hi Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg .
Can you please incorporate in to Dr. Lampert's profile? From client--

I am, both Oncology and Hematology trained. I did my Oncology Fellowship through Fox Chase Cancer Center and my Hematology Fellowship through Temple University. 

I am board certified in Oncology but chose not to maintain Hematology certification although I still see a large number of hematology patients and so would like to be listed as both.

Thanks
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Jennifer Foor, Account Supervisor at Healthcare Success Jennifer :

Can you clarify one thing for me in the immediately preceding post? 

Dr. Lampert says he is no longer board-cert'd in hematology but that he would "like to be listed as both" an oncologist and hematologist. 

I did fix the erroneous combo-fellowship, so now he is listed as having been fellowship-trained in oncology and separately in hematology. But for this client, the bios do not "list" the doctors as oncologists or hematologists (or both). And we definitely cannot include a board-certification credential he doesn't have. 

So, do you think we're okay staying with the established format and just including both fellowships, which make it clear he practices both disciplines?

Please advise.
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Jennifer Foor, Account Supervisor at Healthcare Success Jennifer :

Changes made. Take a look and let me know if you need anything else.

-- G

P.S. Reminder that we still do not know the languages (other than English) spoken by Dr. Sameer Desai. And we can't guess. He's likely either Indian or Pakistani, either of which offers us a variety of possible languages. Some Indian doctors at RCCA speak 3 or 4 language other than English. 
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Greg Ashbaugh completed this to-do.
Jennifer Foor, Account Supervisor at Healthcare Success
Thanks, Greg. I'll ask Sameer.
Jennifer Foor, Account Supervisor at Healthcare Success
Hi Greg.

I've sent to the client. Also we added Gujarati to Sameer's bio, and I've attached the updated doc. (I should have created v4 but I didn't so I'm keep as v3 since that's what I sent to the client.)

I do not expect any additional changes but will let you know.

Thanks for all of your effort of this!
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Jennifer Foor, Account Supervisor at Healthcare Success Jennifer :

Thanks, Jen! I understand, support and abide by your v3/v4 logic. 

-- G