Astera Cancer Care (formerly RCCA)

- Retainer - AM: Megan/Andrew

βœ” Write PRO Copy On CJD Website [CW]#AM Review

Assigned to
Chloe Ribotsky, Healthcare Success Chloe R. Diana Pinedo, Account Supervisor at Healthcare Success Diana P.
Due on
Notes
Hi Greg,

Per our discussion a few months back, we will begin integrating PRO on to the CJD website. We had discussed the following:

1. Dedicating the radiation page to PRO with a link back to the website
https://centraljerseyrcca.com/services/radiation-oncology/

2. Incorporating PRO physicians on docs page
https://centraljerseyrcca.com/doctors-providers/

3. Incorporating PRO to the about page
https://centraljerseyrcca.com/about/

If there is anywhere else you think we should include PRO, please be sure to include.

Let myself or Diana know if you need anything else. Thanks!

CC: Roya Amiri, Healthcare Success Roya Michelle Day, πŸ’πŸΌ at Healthcare Success Michelle Diana Pinedo, Account Supervisor at Healthcare Success Diana Niki Kaylor, Director of Client Services at Healthcare Success Niki Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg  

Comments & Events

Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Chloe Ribotsky, Healthcare Success Chloe and Diana Pinedo, Account Supervisor at Healthcare Success Diana :

I'm ripping into this now. I don't think it makes sense to add the PRO doctors to the RCCA-CJD website.

It DOES make sense to have both sets of doctors on a combined site. But this is RCCA-CJD, not both practices.  I think it would raise more questions than it answers. 

The Doctors section is quite simply an Our Doctors section. But the "us" for all of this is RCCA-CJD. To feature both sets of doctors, the "us" would need to be combined. Yes, they are married/partnered. But that combination needs to be wholesale, pervasive, obvious. While these brands are separate, their identities will also remain separate. 

do think it makes sense to mention the partnership and link OUT to the PRO site's Doctors section. But to present them as RCCA-CJD doctors is confusing at this still-separate stage.

What do you think? Please advise.

cc: Roya Amiri, Healthcare Success Roya , Michelle Day, πŸ’πŸΌ at Healthcare Success Michelle , Niki Kaylor, Director of Client Services at Healthcare Success Niki  
Chloe Ribotsky, Healthcare Success πŸ‘
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Diana Pinedo, Account Supervisor at Healthcare Success Diana and Chloe Ribotsky, Healthcare Success Chloe :

I've updated RCCA-CJD's About (https://centraljerseyrcca.com/about/) and Radiation Oncology pages (https://centraljerseyrcca.com/services/radiation-oncology/) per the instructions for this TO DO.

As detailed in my post immediately above, I have NOT added the PRO doctors to the RCCA Doctors page. Please see my rationale for this above. Happy to discuss. 

Please review the two revised pages. I'm reassigning this TO DO to you for that. If these look good to you, please complete the TO DO. If not, please reassign to me and specify what's needed. Thanks! β€” G

cc: Michelle Day, πŸ’πŸΌ at Healthcare Success Michelle , Roya Amiri, Healthcare Success Roya  
Chloe Ribotsky, Healthcare Success Both look good!
Chloe Ribotsky, Healthcare Success
Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg , the About section looks great, we are thinking using similar copy to add somewhere on the Home page as we did on the PRO revised homepage comp. We reviewed and think maybe this section:
"
Complete oncology and hematology services and care coordination"
or wherever you suggest.

The Radiation Oncology page has too much information. We need to cut down the copy both on the paragraph sections at the top as well as listing out all of the services with detail. We are thinking maybe combining all of the information and listing out just the services (without any detail of the services) could work. The goal of this page should be to give patients, who need radiation treatment, just enough information without it being overwhelming. The goal would be instead to send them to the PRO website to then be able to see all of the information to be a more well informed patient for these services. 

For Our Doctors page, we agree with you and we are ok with leaving them out. 
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Chloe Ribotsky, Healthcare Success Chloe :  The Radiation Oncology page (https://centraljerseyrcca.com/services/radiation-oncology/) is updated on the live site.

I am unable to edit the Home Page (reason unknown, though it isn't that unusual). Dev will have to make that revision. Here is a Word doc Dev can use to accomplish that.

Please note that space is an issue. We can only afford to add one sentence on PRO in that (or any) section.

Please review and let me know if you need anything more.  β€” G

cc: Diana Pinedo, Account Supervisor at Healthcare Success Diana , Michelle Day, πŸ’πŸΌ at Healthcare Success Michelle , Roya Amiri, Healthcare Success Roya  
Diana Pinedo, Account Supervisor at Healthcare Success awesomeπŸ‘
Diana Pinedo, Account Supervisor at Healthcare Success thank you πŸ™Œ
Chloe Ribotsky, Healthcare Success Thanks Greg!
Chloe Ribotsky, Healthcare Success
Chloe Ribotsky completed this to-do.