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From the list: Copy Writing

✔ Write PRO Flyer for Referring Physicians [CW]#InfoNeeded

Diana P. added this on Jan 03, 2019
Completed Jan 28, 2019 by Diana P.

Assigned to: Diana P.
Due on: Jan 11, 2019 – Jan 14, 2019
Notes: Hi,

RR: 1/3/18
Moderate

The merger between RCCA and PRO was made official on Jan 1 and RCCA would like a one page flyer regarding the PRO merger for use when visiting referring MD offices. We don't have any specific information that they have requested to include, however we think it should include the following:

Information on the merger and what that means for doctors
Quote from the PRO/RCCA (Dr. Pepek and Dr. Fang)
What they should expect
Why its beneficial for physicians

We are totally open to any and all input on what needs to be included. The due date is flexible.

CC: Michelle Roya Niki Leslie

Comments & Events

Michelle Day, 💁🏼

Diana

,

Are we able to push the due date a little on this one?

Jan 15, 2019 at 11:13 PM Notified 5 people

Leslie Hines

Sure. We can push it to Monday, 1/21.

Also, Diana dropped in some press stuff in the message board that may be helpful.

Thanks!

Jan 16, 2019 at 6:57 PM Notified 5 people

Greg Ashbaugh, Sr. Copywriter

Leslie

and

Diana

:

Here is my first crack at the Flyer for the merger.

RCCA-CJD_Flyer_merger_d1.docx 19 KB • Download

A few things...

In the absence of quotes from Pepek and Fang, I used quotes from Cardinale and Licitra, which come from those articles Diana posted. Happy to swap them out when we have the new ones.
I didn't know which phone number to use. Please provide.
I didn't know which locations to feature. Please provide.
Any other feedback? Let me know.

I'm assigning this back to you two as #InfoNeeded (for phone and locations).

— G

Woot woot! 👏🏼

Jan 16, 2019 at 10:21 PM Notified 5 people

Diana Pinedo, Account Supervisor

Greg

,

Thank you so much. I will confirm number and locations. Also, did you want tot send me a list of questions that we can send to Dr. Pepek and Fang to see if we can get a quote via email?

Jan 16, 2019 at 11:39 PM Notified 5 people

Greg Ashbaugh, Sr. Copywriter

@Diana:

Here are questions they can use to inform their quote writing. Or they can simply provide us with answers, and I can work up quotes they can approve.

Questions/considerations to inform the writing of a quote regarding the merger:

What considerations were motivating factors to merge the two organization?
What were the deciding factors?
What are the most compelling benefits of the merger for referring physicians? For patients?
How does the merger change or advance the standard of care for cancer in your marketplace(s)?
What are the potential concerns that referring physicians and their patients will/may have about this merger? What can be said/shown that will overcome those objections?
What are the specific treatment advantages that each organization adds to the other to make a better, stronger new organization?
What is the most unexpected thing about the merger?
This merger is now. But it is ostensibly going to continue driving change going forward. What might those changes look like?

One more thing: I'm wondering why Cardinale and Licitra were the big dogs quoted in the articles you provided me but Pepek and Fang will be for this purpose. Cardinale and Licitra were attributed in those articles as leaders. Why are we shifting to Pepek and Fang? (Not challenging anybody, here. Just want to understand.) We'll for sure want to include some sort of leadership title for each of the two, just like was done for the other two previously.

There you have it! Thanks!

— G

Jan 17, 2019 at 5:19 PM Notified 5 people

Greg Ashbaugh completed this to-do.

Jan 17, 2019 at 5:19 PM

Greg Ashbaugh re-opened this to-do.

Jan 18, 2019 at 5:28 PM

Greg Ashbaugh, Sr. Copywriter

Diana

: Not sure why, but I inadvertently completed this TO DO. It is #InfoNeeded, so I had reassigned to you, then hit the Completed button like a knucklehead. Let me know when we have the goods for writing (or typing?) their quotes.

Thanks! And sorry for the goof! — G

Jan 18, 2019 at 5:30 PM Notified 5 people

Michelle Day, 💁🏼

Leslie

would you be able to follow up on these questions?

Jan 18, 2019 at 8:57 PM Notified 5 people

Leslie Hines

Sent to client! Stand by =)

👍

Jan 18, 2019 at 10:30 PM Notified 5 people

Diana Pinedo, Account Supervisor

Greg

,

Thanks for the questions. So it was confirmed that the two other doctors will indeed be the ones giving a quote. I think that Dr. Pepek and Fang are more of the business people and they may have deemed these other physicians the face of this merger. For consistency purposes Dr. Fang prefers Dr. Cardinale and Dr. Licitra to answer these questions. I'll follow up once we receive responses...... stay tuned

Jan 24, 2019 at 12:30 AM Notified 5 people

Greg Ashbaugh, Sr. Copywriter

Diana

: I already used quotes that Licitra and Cardinale had given for those articles. So, unless you see a special need, their quotes are already in place. They actually gave a lot of quotes, so I really see no need for questions/answers. However, I defer to you. — G

cc:

Roya

Michelle

Jan 24, 2019 at 3:59 PM Notified 5 people

Diana Pinedo, Account Supervisor

Greg

,

Oh yeah you are right I think this flyer is good as is. I will close this out. I will drop in the locations once they provide.

Thanks for your help!

Dig it! 💪

Jan 25, 2019 at 12:22 AM Notified 5 people

Diana Pinedo completed this to-do.

Jan 28, 2019 at 8:40 PM