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Cutting Edge Integrative Pain Centers (Dr. Landrum)

DIGITAL RETAINER: Account person(s): Leslie & Diana
Elisa Negrete, Healthcare SuccessCeleste Ethington, Healthcare SuccessGarrick Gaffney, Healthcare SuccessSean Mee, Healthcare Success
From the list: Copy Writing

✔ Copy Revisions & Additions

Katherine D. added this on
Completed by Jake W.
Assigned to
Jake Weber, Copywriter at Healthcare Success Jake W.
Due on
Notes
Jake Weber, Copywriter at Healthcare Success Jake  

Please make the following addition to the copy:
  • Create a bio for Dr. Peter Carney 
    • His CV can be found by clicking here.
    • There are additional supporting materials (journals and articles he has contributed to about his specialty and approach) to be found here, here, and here. 
      • Use them in his bio, or to clarify any of your first draft copy in the rest of the website. 
  • Home Page
    • (Non-surgical solutions) add: Neurofeedback therapy, Combined electro therapy
  • Services page
    • (conditions) add: peripheral neuropathy
  • About
    • (...pain care capabilities) add: regenerative medicine, endoscopic surgery, neurofeedback therapy, combined electro therapy 
    • JAKE: We already mention these on HOME and SERVICES  — no need to put them on ABOUT as well... even though it looks like someone (Shellyn?) already added some of these.

  • Somewhere, somehow on this site, we need to make a mention of the following points of difference: 
    • features two Ivy-league doctors of pain treatment in Indiana (Yale and Harvard graduates; this is highly unusual for the area)
    • Affiliates of the Interventional Orthopedics Foundation (the badge has been added to every page of the site, but we should mention it in copy as well, but where?)
      • The IOF's main focus is on "regenerative medicine"
    • Michelle Day, 💁🏼 at Healthcare Success Michelle  

Comments & Events

Jake Weber, Copywriter at Healthcare Success Jake Weber, Copywriter
Katherine Dumalski (Kat), 😼 RAR! at Healthcare Success Katherine ,

Thank you for streamlining this! However, it looks like Shellyn Wong Shellyn added some of these items already. I've crossed them out on the task.

I've also added a note regarding the About section suggestions. Repeating these things three times on the site is too many.

Finally, I don't know what retentive medicine is and neither does Google. Is this some sort of typo? Or did Landrum make this up? The first Google result is "Anal Retentive Medicine," and I'd be surprised if that's what we're promoting.
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Shellyn Wong Shellyn Wong
Uh oh, I hope I didn't add things too soon. Am I supposed to wait for Jake Weber, Copywriter at Healthcare Success Jake to approve copy additions before I put them in?
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Michelle Day, 💁🏼 at Healthcare Success Michelle Day, 💁🏼
Yep. Hold off for now Shellyn.
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Jake Weber, Copywriter at Healthcare Success Jake Weber, Copywriter
Shellyn Wong Shellyn ,

It's Kat's client so whatever she says goes. However, I don't advise making copy changes without running them by the copywriter first.
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Shellyn Wong Shellyn Wong
Haha okay cool. Still learning how things are done here. I'll try to remember that.
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Katherine Dumalski (Kat), 😼 RAR! at Healthcare Success Katherine Dumalski (Kat), 😼 RAR!
Yeah, and you don't want to make Jake Weber, Copywriter at Healthcare Success Jake mad. 😡

Jake Weber, Copywriter at Healthcare Success Jake Shellyn Wong Shellyn  

Yes, it's not retentive medicine, it should be "regenerative medicine".
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Jake Weber, Copywriter at Healthcare Success Jake Weber, Copywriter
Definitely not! 😉
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Jake Weber, Copywriter at Healthcare Success Jake Weber, Copywriter
CEIPC_microsite page_doctors_d2.docx 25.6 KB • Download
Here's the revised bio page. The IOP is an unfamiliar organization, so it's not going to have much marketing impact. Let's look at integrating it into their page when we do a copy revisit during the retainer.
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Jake Weber, Copywriter at Healthcare Success
Jake Weber completed this to-do.
Shellyn Wong Shellyn Wong
Alright Jake Weber, Copywriter at Healthcare Success Jake  , I got the new copy up. I also took out the generic profile pic if/until we have one ready.
Jake Weber, Copywriter at Healthcare Success 👏
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