First GCHC micro HP - Singing River Healthcare and Rehab

GCHC_SingingRiver_HP_d1.docx 26 KB • Download

Betsy , Niki and Diana :

I've reviewed Betsy's Home Page copy for the first of the GCHC microsites. I've left some comments, mostly questions. This page is surprisingly short on words, but I think it's a wise choice for these "mini-sites." Get's right down to business, which is wholly appropriate.

GCHC_SingingRiver_HP_d1_ga fdbk.docx 30 KB • Download

— G

My comments included within. I think we need more descriptive, marketing copy on each home page.

This is their existing copy, which I think tells a story:

"Singing River Health and Rehabilitation Center specializes in skilled nursing and rehabilitation services. Our team of compassionate health care professionals is dedicated to accommodating the needs of each resident through a personalized approach. At Singing River Health and Rehabilitation Center, we strive to make your experience with us as comfortable as can be by offering a daily Life Enrichment Program. Our team is dedicated to providing a new generation of care to our residents.

Stop by for a tour today and see what sets us apart!"

We should look at each location's page for comparison. https://gchc.com/location-page/singing-river-rehabilitation-and-nursing-center/

GCHC_SingingRiver_HP_d1_nk fdbk.docx 34.8 KB • Download

Thanks!
N

Celeste  

Niki - Hey i looked at that and it's very corporate and formal. I went with a more welcoming, casual tone - translating the corp speak into a more consumer friendly voice. Also we (so far), don't have details on their Life Enrichment Plan. That would help greatly.

thanks!

Bets, I emailed the client, asking for more info on the Life Enrichment Program, as I didn't see anything in our files. 

Thanks!
N

hey team, here are the updates to the singing river HP - it's juiced up a bit without adding too much length and volume. cheers!

GCHC_SingingRiver_HP_d2.docx 31.6 KB • Download