✔ Landing page client feedback
Completed by Greg A.
- Assigned to
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Greg A.
- Due on
- Notes
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Hi Greg,
Here's the feedback from the client. Let me know if you have any questions.
Landing page (edited document attached with the geographical region changed)Header – add a trackable phone #- Home H1: – change “All-Woman” to All-Female”. I recommend against this change. It is much more likely that a searcher will type "woman" than "female." And as "all-woman," it is just as clear.
Home H1: – capitalize “Is”*- Home add a space before and after the ellipsis. I did not make this change, as we are following our style (based on industry norms).
Home H2: - add the word the to “ … trust the Women’s Wellness Center …”*Home 3rd bullet - Hyphenate Well-WomanHome 3rd bullet - Also should “woman” be or not be capitalized??Capitalized.Home 3rd bullet – spell out GYNHome 4th bullet – add in “traditional prenatal care” after including,Why Specialty OB/GYN 2nd sentence – move “residency” after OB/GYN – “… our doctors combine OB/GYN residency training …”Why Specialty OB/GYN 2nd sentence – remove the word “the” between “with” and “personal”*Why Specialty OB/GYN 2nd sentence – remove “we have as women”Why Specialty OB/GYN 3rd sentence – Does not like this sentence. *Gynecologic care 1st bullet - Hyphenate Well-Woman examsGynecologic care 1st bullet - Also should “woman” be or not be capitalized??Capped, for sure.Gynecologic care 3rd bullet – remove HPV vaccinations – verified they do not stock themGynecologic care 5th bullet – change to “Pap smears and other cancer screenings”Gynecologic care 6th bullet – remove this bulletGynecologic care 7th bullet – change to “Colposcopy & endometrial biopsy”Gynecologic care 8th bullet – change to “Hysteroscopy”Gynecologic care 12th bullet – change “in-house” to “in-office”*Pregnancy care H3: - lower case “a”Pregnancy care 1st para 3rd sentence – remove the comma after “top-quality care”- Pregnancy care 3rd bullet – maybe add something about outcomes?? I did not make this change. We already mention the only outcome that matters: healthy babies. We don't want to lose that. And if we add "and excellent outcomes, we introduce the possibility that one could have a good outcome and still not have a healthy baby. We don't want that thought in play at all.
Pregnancy care last bullet – change “assistance” to “care”Pregnancy care bullet list – add a bullet called “Lactation services”- Our doctors 1st para 1st sentence – remove “Women’s Health”. WE NEED CLARITY ON THIS ONE. THEY ARE NOT THE ONLY BOARD-CERTIFIED SPECIALISTS IN HURON. THEY ARE THE ONLY BOARD-CERTIFIED WOMEN'S HEALTH (OB/GYN) SPECIALISTS. WE CAN'T MAKE THIS CHANGE, AS IT WOULD BE FALSE AND MARKETING-IMPAIRED. WE CAN CHANGE THIS TO "OB/GYN SPECIALISTS," IF THE CLIENT PREFERS IT.
- Our doctors 1st para 2nd sentence – lower care “women’s health”. I did not make this change. We want to keep this as a proper noun. This is a best practice.
- Our doctors Dr. Castellanos quote - add a space before and after and use an en dash “… the person – not just …” I did not make this change. We follow our style guide, which is based on industry norms.
Our doctors Dr. Brock quote – update date with new quote
Here is the d4 Landing Page copy, with client changes marked.
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