Astera Cancer Care (formerly RCCA)

- Retainer - AM: Megan/Andrew

Write Copy for Chabad Ad [CW]#AM Review

Assigned to
Leslie Hines, Healthcare Success Leslie H.
Due on
Notes
Hi Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg ,

Drs. Goldfarb and Soffen from PRO are being honored by Chabad in the virtual dinner Tribute Journal.

Can you please write copy for a generic PRO/RCCA full page ad?
  • Something along the lines of: PRO honors/recognizes the outstanding contributions of our distinguished doctors 
  • The client specified that Dr. Goldfarb should be mentioned first



Please let us know if you have any questions.

Thank you!

Roya Amiri, Healthcare Success Roya Tamila Kahng, Project Manager at Healthcare Success Tamila Leslie Hines, Healthcare Success Leslie Chloe Ribotsky, Healthcare Success Chloe  

Comments & Events

Tamila Kahng rescheduled this to-do
Was
Now
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Gotta say it... I LOVE the creative briefs! 
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Leslie Hines, Healthcare Success Leslie and Chloe Ribotsky, Healthcare Success Chloe :

It looks like Dr. Goldfarb is not on the PRO website and is a solo-practitioner urologist, not a radiation oncologist. (http://sjgoldfarburology.com/)

Please advise. 

cc: Tamila Kahng, Project Manager at Healthcare Success Tamila , Roya Amiri, Healthcare Success Roya  
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Leslie Hines, Healthcare Success Leslie and Chloe Ribotsky, Healthcare Success Chloe :

This is "done," except for the above-mentioned concern that Dr. Goldfarb is neither a radiation oncologist nor a PRO doctor. It may, however, remain true that he is a close colleague. (As a urologist, he sees plenty of cancer and likely works hand-in-hand with PRO, particularly for prostate cancer.) I just need to know the what-for.

Here's the d1 Copy:

Reassigning for your review.

cc: Tamila Kahng, Project Manager at Healthcare Success Tamila , Roya Amiri, Healthcare Success Roya  
Leslie Hines, Healthcare Success
hmmmmm, I didn't realize that.....

Looking at it now.
Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Leslie Hines, Healthcare Success Leslie :

These are "done," except that I had to make some judgment calls I think it's imperative for you to review. I listed all of the honorees, including the spouses/partners and the in-memory and Torah-Talk people. I did not list them in the order they appeared in the Invite. And I listed Goldfarb first, since that was a prime directive earlier. Lastly, Shiff and Baum have extra words; not sure how to best present those. Oops; one more thing: I removed
"PRO doctor" from the box header. It's redundant to the copy and a little diminishing to the non-PRO doctors. It's double-highlighting Soffen, which dilutes the honor to the others.

Reassigning for your review.

cc: Chloe Ribotsky, Healthcare Success Chloe , Tamila Kahng, Project Manager at Healthcare Success Tamila , Roya Amiri, Healthcare Success Roya  
Chloe Ribotsky, Healthcare Success Thank you Greg!
Chloe Ribotsky, Healthcare Success
Chloe Ribotsky completed this to-do.