‹ Home
Exported

Astera Cancer Care (formerly RCCA)

- Retainer - AM: Megan/Andrew
Patt Jordan, Healthcare SuccessElisa Negrete, Healthcare SuccessCharlie DeNatale, Healthcare SuccessStewart Gandolf, CEO at Healthcare SuccessCeleste Ethington, Healthcare SuccessGarrick Gaffney, Healthcare SuccessSean Mee, Healthcare SuccessNaghmeh Jafarzadeh, Healthcare SuccessMelanie Saxe, Healthcare SuccessRyan Boghosian, Healthcare SuccessNetania Le, Marketing Communications Specialist at Healthcare SuccessBrett Maurer, Senior Art Director at Healthcare SuccessBrian Garcia, Healthcare SuccessSarah Johnson, Social Media Specialist at Healthcare SuccessCatherine Conrad-Saydah, Director of Client Services at Healthcare Success +1 others
From the list: Copy Writing

✔ Write Copy for New NP WebPage [CW]#(10%)

Diana P. added this on
Completed by Diana P.
Assigned to
Betsy Stevenson Betsy S. Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg A.
Due on
Notes
Hi, 

RR: 
Moderate

The client has requested that we begin highlighting their Nurse Practitioners as they have not only done exceptional work but have received several honors and awards and have even been selected as the only U.S. participant to be a part of a prestigious European Conference. 

FROM CLIENT: 
Hi Diana:
Our Nurse practitioners are truly exceptional. They have won national awards, they present at national conferences every year, they participate in scientific research and quality projects, and one of them was selected to represent the US at a world conference in Europe this year. I would like to make sure we put this front and center in our website. 





We need to draft up copy for the banner on the website
https://centraljerseyrcca.com/
Along with copy for the physicians page that highlights their work. Or any other page you see fit.
https://centraljerseyrcca.com/doctors-providers/

I am attaching the information I have so far from the NP's along with a few publications they wrote for

Tina Flocco for the Extraordinary Healer Award Publication - by Amita Patel - NP
https://www.curetoday.com/publications/extraordinary-healer/2018/extraordinary-healer-vol-12/nurturing-patients-and-nurses


the European Oncology Nursing Society invited one member from USA (through ONS) to attend the conference this year. RCCA's Amita Patel will be representing the US and only one attending from the US.  Im attaching all of Amita's recognitions and accomplishments. 
 
Here’s the link from the one from last year. You can see all the countries represented on the right side. 
 

Comments & Events

Diana Pinedo, Account Supervisor at Healthcare Success Diana Pinedo, Account Supervisor
Here is some additional information that was provided
 
The most recent (since 2018) and high level awards that we may want to make special note of are: 
Amita representing ONS and the US, European School of Nursing and European Oncology Nursing Society
Shannon receiving ONS Emerging Leader Award for 2018
 
Aside from that info, the following would be worth making note of:
The ONS Cure Extraordinary Healer peer tribute from 2018 honors Tina and is a very nice piece.  
Valerie will be presenting two abstracts at an upcoming ONS Conference in CA.
 
We can also make note that all who are eligible are AOCNP (not M. Rodia, as he is a PA); and that many of them are involved with ONS, and on the Board in varying capacities.  Lastly, many of them, including Michael Rodia have acted as clinical preceptors.  Our NP/PAs are also involved to quality improvement projects for CJD.
 
As far as adding an NP honors page to the website – maybe instead we consider adding an “Honors” line on their bio pages and make note of their accomplishments on the bio page. 
 
I agree it may be best to clarify on our call next week, my suggestion would be to make note of the one or two recent high level awards on the banner with a link to doctors/providers tab where they can click on NP name and go to their bio page to see the new Honors listing.
Notified 4 people
Betsy Stevenson Betsy Stevenson
Diana Pinedo, Account Supervisor at Healthcare Success Diana , Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg - In terms of content placement for this, what do you think of linking from the banner to a special blog feature on these ladies? Much of the info is very current and feels newsworthy. Plus, there isn't much room on the provider page - unless we make a special space for their highlights. LMK if that's possible.

I can definitely add highlights to their individual bios too, but it would be great to have this live in a separate, special place.
Notified 5 people
Diana Pinedo, Account Supervisor at Healthcare Success Diana Pinedo, Account Supervisor
Betsy Stevenson Betsy , 

Thanks for providing. You don't need to make individual bios they already exist. Let's discuss what is needed for this client. 
Notified 5 people
Betsy Stevenson Betsy Stevenson
right, I was going to add the honors and extracurricular activities to their bios...
Notified 5 people
Betsy Stevenson Betsy Stevenson
Diana Pinedo, Account Supervisor at Healthcare Success Diana - I updated the bios for all NPs except the following with questions about their credentials.

Vida Kaplan, NP-C, AOCNP?       
Rachel Carroll, FNP-BC, AOCNP?
Notified 5 people
Betsy Stevenson
Betsy Stevenson completed this to-do.
Diana Pinedo, Account Supervisor at Healthcare Success
Diana Pinedo re-opened this to-do.
Diana Pinedo, Account Supervisor at Healthcare Success Diana Pinedo, Account Supervisor
Betsy Stevenson Betsy , 

So they just removed a NP and added two new ones. Can you please include Keilynn the new NP that you just did the bio for, on this webpage copy. 

RCCA_Alicea_BIO (1).docx 18.8 KB • Download


Also, there is another NP they just hired Josh that we will need to add as well. So I am going to keep this open until I get that information as well. 
Notified 5 people
Diana Pinedo, Account Supervisor at Healthcare Success Diana Pinedo, Account Supervisor
Betsy Stevenson Betsy , 

Great. Can you please remove Vida Kaplan she is no longer there. 

Also, is the top of this copy meant for the Banner and the bottom meant for the Website? If so can we please create two word docs, just so that I don't confuse the developers when they drop in this information. 

THANKS!
Notified 5 people
Betsy Stevenson Betsy Stevenson
Diana Pinedo, Account Supervisor at Healthcare Success Diana - They are separate copy blocks - I'll split into 2 decks  - thanks!
Notified 5 people
Diana Pinedo, Account Supervisor at Healthcare Success
Diana Pinedo completed this to-do.