Huron Regional Medical Center (HRMC)

- Digital - AM: Aurora

Insert updates

Assigned to
Greg Ashbaugh, Sr. Copywriter at Healthcare Success Greg A.
Due on
Notes
Please also mark up any art changes here for Simona Ramos, Healthcare Success Simona
  • Obstetrics insert – change the third bullet to Nuchal Translucency Quality Review (NTQR) Certified. Add a fifth bullet Osteopathic Manipulative Treatment (OMT) for pregnancy-related discomfort.
    in the first sentence, add “and deliveries” between high-risk pregnancies, and right here in Huron
    Put an asterisk after CenteringPregnancy and add the line from the brochure about it being an option. Also update text to remove “who are” and put (due at about the same time) in parenthesis like the brochure.
    Under the last subhead, there are two “our”s in the second sentence. Change the “anywhere else in Huron” to new lingo
    Update the logo
  • Gynecology insert – can we mirror the Well-woman and Gynecologic bullet lists from the brochure? You can remove the OMT info paragraph here.
    On the last paragraph, consider changing “safe” in the subhead. Also, you can tighten this if you need space. If room, add Dr. Castellanos has additional training in osteopathy, which can be used to treat a variety of gynecologic conditions.
  • Surgery & Minimally Invasive treatment insert – in the first paragraph add “clinical” before staff. Change “Drs.” to “Our physicians Sara Castellanos, DO, and Elyse Brock, MD,”
    Remove “&” and change to a comma after Hysteroscopy. Change urinary incontinence to bladder leakage. Add the Abnormal Pap results treatment bullet from brochure.
    Update logo
  • Fertility insert -  since we’re removing OMT information, make the bullets each on their own line. In the paragraph about 12 months, please change to clarify: under age 35, 12 consecutive months and over age 35, 6 consecutive months.
    Update logo
  • Osteopathic Treatment insert – I’m attaching a scan of an existing brochure (165) where Dr. C describes OMT. I think you’ve got it close, she wants to make sure we include she has an additional year of  pre-doctoral fellowship. See the red underlines for some words to add to your description. 
    Also on this page, Sara’s name is spelled wrong:-) And on the first bullet add “including pregnancy-related discomfort”
    Update logo
Also double check for "only" language and client style guidelines are consistent.

Comments & Events

Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Simona Ramos, Healthcare Success Simona and Michelle Day, 💁🏼 at Healthcare Success Michelle / Niki Kaylor, Director of Client Services at Healthcare Success Niki :

These changes are made. The details about the changes are immediately below, and the marked PDFs are attached at the bottom of this post. Let me know if any fixes, etc. are needed. 
  • Obstetrics insert – change the third bullet to Nuchal Translucency Quality Review (NTQR) Certified. DONE |  Add a fifth bullet Osteopathic Manipulative Treatment (OMT) for pregnancy-related discomfort. DONE |  In the first sentence, add “and deliveries” between high-risk pregnancies, and right here in Huron  DONE |  
    Put an asterisk after CenteringPregnancy and add the line from the brochure about it being an option. DONE |   Also update text to remove “who are” and put (due at about the same time) in parenthesis like the brochure. DONE |  
    Under the last subhead, there are two “our”s in the second sentence.  DONE |  Change the “anywhere else in Huron” to new lingo DONE |  
    Update the logo. ART CHANGE |  
  • Gynecology insert – can we mirror the Well-woman and Gynecologic bullet lists from the brochure? You can remove the OMT info paragraph here. DONE |  
    On the last paragraph, consider changing “safe” in the subhead.  DONE |  Also, you can tighten this if you need space. If room, add Dr. Castellanos has additional training in osteopathy, which can be used to treat a variety of gynecologic conditions. NOT DONE – The issue is only partly to do with too little available space. The bigger issue is context. There is now no good place to insert this bit of information. | 
  • Surgery & Minimally Invasive treatment insert – in the first paragraph add “clinical” before staff. DONE |  Change “Drs.” to “Our physicians Sara Castellanos, DO, and Elyse Brock, MD,” DONE, BUT DIFFERENTLY. If made as requested, two additional commas are needed to create an appositive, and it leaves a nightmare read.
    Remove “&” and change to a comma after Hysteroscopy. DONE |   Change urinary incontinence to bladder leakage. DONE |   Add the Abnormal Pap results treatment bullet from brochure. DONE |  
    Update logo ART CHANGE |  
  • Fertility insert -  since we’re removing OMT information, make the bullets each on their own line.  DONE |   In the paragraph about 12 months, please change to clarify: under age 35, 12 consecutive months and over age 35, 6 consecutive months. DONE |  
    Update logo ART CHANGE |  
  • Osteopathic Treatment insert – I’m attaching a scan of an existing brochure (165) where Dr. C describes OMT. I think you’ve got it close, she wants to make sure we include she has an additional year of pre-doctoral fellowship. See the red underlines for some words to add to your description.  DONE |  
    Also on this page, Sara’s name is spelled wrong:-) FIXED |  And on the first bullet add “including pregnancy-related discomfort” DONE |  
    Update logo ART CHANGE |  
Also double check for "only" language and client style guidelines are consistent. "Only" has two instances across all 5 pages, and both are unrelated to the problem we're trying to avoid.


Greg Ashbaugh, Sr. Copywriter at Healthcare Success
Greg Ashbaugh completed this to-do.