✔ Write 4 SM Vid Ads – Women's Wellness #AM review copy
Completed by Celeste E.
- Assigned to
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Bryce A.
Dana C.
- Due on
- Notes
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7/13: Starting up this campaign again
Greg,
Please write video copy and ad copy for Women's Wellness. 2 approaches, each with 2 messaging/creative options, for a total of 4 ads, each with vid and FB copy.1. OBGYN issues: menorrhagia, endometriosis, immediate medical needs2. Pregnant and seeking info about staying safe during COVID
I did find this, but I'm certain if these are actually keywords for our SM purpose. Some are obviously not. https://3.basecamp.com/3563113/buckets/6092634/todos/2683706170#__recording_2691272594
Yes those are the keywords Garrick and I went over. Here are some extra keywords if needed.
Keywords:
- OB/GYN
- Pregnant during Covid-19
- safety while pregnant during Covid-19
- ob/gyn emergencies
-endometriosis
-heavy bleeding
- Safe for emergencies
- OB/GYN near me
Let me know if this helped.
HRMC's Women's Wellness SM Video Ads are written and with
I met with client today and ads have been paused for now. They have loved the traction they got from the PC ads that they want to put the full budget to those ads. Then, next quarter they will do the WWC ads for gyn. issues.
Thank you for all the help.
CC:
Bryce advised that we can start working on the Women's Wellness Center FB ads again.
Should we start by re-assessing the copy that was written?
(I believe Anne and Erin had the latest copy)
Please advise if we need a quick meeting etc.
Thank you!
We should probably schedule like a 15 minute kickoff, and let's make sure we have hours - work this into a work order, etc. Timeline, all the things.
Cc
We are doing 1250 gross and 900 Net as of right now. It would be the exact same as the Physicians Clinic budget. Which means limited hours.
CC:
So we have 6.75 hours for this...
I am thinking break out would be as follows:
Creative: 3.75 hrs
PM: 1 hr
AM: 1 hr
Q/A: 1 hr
How are we going to bill those hours?
Should new job be opened by Elisa? or add to an existing one?
I don't think this client has any job to bill creative projects to.
cc:
Anne had already rewritten this copy after Greg's first attempt. Forwarding the last email now. Please take a look and let me know if this is still in line with the brief and desired direction... Otherwise, the 3.75 hours is terrifying :)
Ad copy had been approved by client. I will send them the doc so that they can choose which exact copy they want to use. I will also attach when I get feedback the creative imagery direction the client approved that you had previously sent me.
CC:
Closing out!