✔ Write Outline for Hamilton Brochure [CW]
Completed by Greg A.
- Assigned to
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Greg A.
- Due on
- Notes
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RCCA is looking to create a brand new 4-page brochure for the RCCA doctors at the Hamilton Location which is located in the Robert Wood Johnson campus.
Currently, RCCA is not being marketed by RWJBH, They would like to propose their own brochure tactically prepared to promote RCCA in the Hamilton community with the theme of RCCA at Hamilton Cancer Center and using all the cancer center services to their advantage including the presence of radiation and surgical services. Other services include:- Nutrition
- Genetic counseling
- Social services
- Palliative care
- Holistic alternatives; art, music, massage, spiritual meditation,
- Boutique and looking good
- Cancer Rehabilitation
- Physical fitness
- Objective: Promote the RCCA brand and medical oncologist at the Hamilton Cancer Center RWJ, while being mindful of the RWJ brand but leveraging their services and reputation
- Goal: Build brand awareness
- Primary audience: For Physician referrals (however should also keep the patient in mind)
Before we get started on the copy itself I wanted to ask if you could please create an outline/questionnaire on the specific information you need from the client in order to write this brochure. This will also allow us to determine how many hours this could take and the estimated costs involved.
Let me know if you need anything else
Chloe
Leslie
Stewart
Roya
At this stage, I have only questions. I need more info/answers before I can outline anything. Here are my questions:
cc:
We just received feedback on the questions you provided. You can now begin writing the outline.
Thank you!
cc:
Not just an outline but determine based on his answers how much time it will take you to create this brochure. We are sending them an estimate and a bulk of the cost comes from your labor hours, which is why I wanted to do this exercise, make sense?
Awesome, if you want to create a preliminary outline along with how many hours you think it will take you to write this brochure I can get with Jeff and Stewart on cost estimates.
Here you go. I know I said this wouldn't get done in May, but I had been thinking of Copy Due, not Outline Due. So, here you go! Let me know if any questions, etc.
cc:
Can you please make this revision to the outline?
Please remove “oral cancer treatment” as it gives impression of treatment of oral cavity cancers instead of oral (pills) form of cancer treatment.
We (HS) asked this question for some more clarity:
Do you give an oral form of cancer treatment? If that is something you do, we can leave it in if you'd prefer, but just phrase it differently so there's not any confusion.
Client Response:
We do treat our patients with several oral cancer therapies.
Thank you!
Ladies,
Moving forward please create tasks under project below for Hamilton Brochure.
RCCA CJD Hamilton Brochure [C_RCCA_Brochure_0619]
This is done. "Oral cancer treatment" has been revised to "cancer treatment delivered orally (pill-form chemo)." Let me know if this is not okay. Otherwise, I'm assuming the sale and moving on to my Write Copy task.
Thanks!
cc: