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From the list: Website Copy ("Content")

✔ GLOBAL Revisions

Celeste E. added this on Mar 07, 2019
Completed Mar 16, 2019 by Betsy S.

Assigned to

Betsy S.

Due on

Mar 15, 2019

Notes

Hi Betsy,

Here are all items that need to be uniform across the microsites. We are taking the feedback from Singing River, and applying it to the rest of the sites.

Client likes the new font we picked for Singing River -- use this for the rest
Delete Halcyon Rehab in secondary nav
Hide Company in secondary nav (won't add it back until main website is finished)
Reduce size of secondary nav
Main nav tab should be "Amenities"
Main CTA button in header is orange
CTA button in hero section is white
Mention seniors in the copy (reference main clientele, but don't limit it)
Update name to Blog/News
Blog/News section on HP (hide until we have blogs)
Build out Blog/News page. Ex. https://gchc.wpengine.com/blog/ (it is just hidden right now)
Should be just Amenities across the board
Add unchecked box in forms asking if they would like to receive more information

If/when we get more feedback that is universal, we will add it in here.

CC:

Niki

Celeste

Betsy

Scott

Sean

Eddie

Michelle

Roya

Greg

Comments & Events

Betsy Stevenson

Got it, I'll keep this list and watch for updates!

Mar 07, 2019 at 8:58 PM Notified 8 people

Betsy Stevenson

GCHC_SingingRiver_HP_d6.docx 30.3 KB • Download

Hey

Michelle

, here are the updates for SR - globals included. thanks

GCHC_SingingRiver_TOUR_d3.docx 23.1 KB • Download

GCHC_SingingRiver_CONTACT_d4.docx 21.8 KB • Download

GCHC_SingingRiver_ABOUT_d4.docx 24.7 KB • Download

GCHC_SingingRiver_AMENITIES_d4.docx 25.8 KB • Download

GCHC_SingingRiver_SERVICES_d4.docx 25.8 KB • Download

👏

Mar 07, 2019 at 9:02 PM Notified 8 people

Betsy Stevenson

Michelle

- Hold please - I forgot the blog section on the HP -grr!
will repost in a sec.

Mar 07, 2019 at 9:43 PM Notified 8 people

Betsy Stevenson

updated - it was already in the layout but it's in the deck now - it's back up in the list with all the rest...

thanks, got it!

Mar 07, 2019 at 9:48 PM Notified 8 people

Niki Kaylor, Director of Client Services

Betsy Greg
Center rack cards from client are at the dropbox link below. These rack cards have each centers basic services and amenities listed.

https://www.dropbox.com/home/Healthcare%20Navigator%20-%20Gulf%20Coast%20Health%20Care/RackCards-CenterServices

Huge! Thx!

Mar 07, 2019 at 10:13 PM Notified 8 people

Niki Kaylor, Director of Client Services

Betsy

, We need to cut down the copy in the hero image. There is too much there.

Eddie

, can you reduce the size of the copy on the main image as well?

Screen Shot 2019-03-07 at 4.43.36 PM.png 2.49 MB • Download

Mar 08, 2019 at 12:45 AM Notified 8 people

Scott Orchard, 👨🏻‍💻

I think the size of the copy is fine, but the amount is what should be reduced.

Also,

Sean

is currently making changes.

Mar 08, 2019 at 12:48 AM Notified 8 people

Eddie Olivas

Well, I just did all the copy changes.

Thank you!

Mar 08, 2019 at 1:08 AM Notified 8 people

Niki Kaylor, Director of Client Services

The client is concerned the copy box in the hero image is too big. Also, we talked about shortening the height of hero image. Can you do that, please?

Mar 08, 2019 at 5:44 PM Notified 8 people

Eddie Olivas

Ok, I shortened it. Let me know if that works.

Mar 08, 2019 at 6:02 PM Notified 8 people

Betsy Stevenson

Niki

did you say you needed copy cut from the HP as well?

Mar 08, 2019 at 6:03 PM Notified 8 people

Niki Kaylor, Director of Client Services

Well, I think the font is a little too big, which makes the box too big.

Hang tight, I want to speak with Stewart. Thanks!

Mar 08, 2019 at 6:10 PM Notified 8 people

Niki Kaylor, Director of Client Services

Eddie

I saw you shortened the height (which looked GREAT!), but it just jumped back to being taller. Did you do something?

Mar 08, 2019 at 6:13 PM Notified 8 people

Betsy Stevenson

Niki

- great, just LMK, I'm ready to post Dixie updates.

Mar 08, 2019 at 6:13 PM Notified 8 people

Eddie Olivas

Oh, right. Sean and I were making changes at the same time and they were overriding each other. Fixed now.

Mar 08, 2019 at 7:13 PM Notified 8 people

Niki Kaylor, Director of Client Services

Eddie

I spoke with Stewart and he agrees that we should make the hero copy headline font smaller, therefore making the box in the hero smaller. Font and box are too big right now.

I like the height of the hero image, so thank you!

Let me know if you have any questions, thanks!

Screen Shot 2019-03-08 at 11.54.28 AM.png 958 KB • Download

Mar 08, 2019 at 7:56 PM Notified 8 people

Eddie Olivas

Well, making the font smaller will not affect the size of the box. Do we want to make the font smaller and/or make the box smaller?

Mar 08, 2019 at 8:41 PM Notified 8 people

Niki Kaylor, Director of Client Services

Yes to both. :-)

Mar 08, 2019 at 8:42 PM Notified 8 people

Eddie Olivas

Ok done. Lmk if that works.

Mar 08, 2019 at 8:52 PM Notified 8 people

Niki Kaylor, Director of Client Services

Looks great!

Michelle

I think it's ready to be proofed so I can send to the client.

Mar 08, 2019 at 8:56 PM Notified 8 people

Niki Kaylor, Director of Client Services

Betsy

please note this for the microsite copy from

Steven

:

SEO section exceeds the standards. A title should have 70 characters max, and a Description should have 160 characters max.

Mar 11, 2019 at 8:22 PM Notified 8 people

Betsy Stevenson

ok we are back to shorter SEO? I will adjust - thanks!

Mar 11, 2019 at 8:22 PM Notified 9 people

Niki Kaylor, Director of Client Services

Steven

, weigh in, please?

Mar 11, 2019 at 8:23 PM Notified 9 people

Steven Jacobs, 🚀

For the SEO title, just try to get around 55-70 characters. The Meta Description has gone back and forth on length, but better to be safe at the 160 mark.

Mar 11, 2019 at 8:25 PM Notified 9 people

Betsy Stevenson

Thanks

Steven

- O! Posting Dixie now with legal SEO : ) Will shorten Singing River asap.

💪🤘

Mar 11, 2019 at 8:42 PM Notified 9 people

Greg Ashbaugh, Sr. Copywriter

Steven

: All our writers (presently just me and Betsy) use our MSWord templates. The last news from you was 75 char max for title, and so that is the max AND the ideal target that we have been using up until right now. Hundreds of our web pages were written targeting 75 max/target. When these change, we need to be notified. The last notification, 9/7/2018, was to drop Meta Descriptions to 175 char down from 320. I can find nothing that instructed us to drop Meta Titles from 75 to 70, and I know we didn't discuss it.

So, there are two questions:

Should we change our templates from 75 to 70? (Assuming yes.)
All pages written until right now were aiming for 75. Should we be going through manually to make sure Meta Titles for all web pages currently in production are capped at 70? (Hoping not; time-intensive.)

cc:

Niki

Michelle

Roya

Betsy

Mar 11, 2019 at 10:14 PM Notified 9 people

Steven Jacobs, 🚀

Just read the latest Title Tag post on Moz. It looks like the ideal limit is now 60 characters or less, although it's based on the 600-pixel container which could be less, could be more. So ideally around 60 if possible with main keyword in the first part of the title. No need to add qualifiers in the first part of the title. Instead of like "Exceptional Healthcare in Gulf Coast," just do "Healthcare in Gulf Coast". Something to that nature.

https://moz.com/learn/seo/title-tag

Mar 11, 2019 at 10:23 PM Notified 9 people

Greg Ashbaugh, Sr. Copywriter

Steven

: Excellent. I'm changing the templates presently.

Niki

and

Roya

: Should we go back and change all our in-process Dev sites to reflect 60? Or should we just go forward? Please advise.

cc:

Michelle

Betsy

Mar 11, 2019 at 10:30 PM Notified 9 people

Betsy Stevenson

ahhh,

Greg

and

Steven

Roya

see I thought I recalled 75 and 320. Crazy, not crazy? No, def crazy!
Thanks for the updates guys!

Mar 11, 2019 at 11:06 PM Notified 9 people

Niki Kaylor, Director of Client Services

Greg

how many dev sites is that? I don't think it's a large number, so I'd say we should update them.

Thanks,
N

Mar 11, 2019 at 11:43 PM Notified 8 people

Betsy Stevenson

Niki

Celeste

- I need to go back to Singing River and Dixie to update:

- The title and desc counts
- Look for areas (Virtual Tour, etc) to differentiate the copy by adding the location if it doesn't get too wonky

Then continue to customize the rest of the HPs in Batch 1, plus make all global changes and post D2s.

Can you think of anything else?

Mar 12, 2019 at 1:07 AM Notified 8 people

Greg Ashbaugh, Sr. Copywriter

Niki

: I have no clue how many sites that is. I'm not even sure how to go about determining that. It's also much more about page count.

But here is a key question: What about launched sites for our key clients? If we know that those clients with Meta Title char. counts >60 are being SEO-harmed, will we choose to not act? I'd love to not have to engage in a surprise initiative that may prove to be Herculean, but I'd hate to cut corners for Rosecrance and RCCA and their ilk.

Then, here comes the next question: Do we need to change all 320-char.-max Meta Descriptions to 160 max for our key clients? Dev sites are safe on Descriptions; we changed back in September. But there are doubtless lots of launched client pages with close to double the recommended char. count.

I think it's wise for us to undertake an effort to check Titles for all sites/pages being written or Dev'd presently. The being-written pages are easy for

Betsy

and I to identify. For sites in Dev, we'd need an aggregated list from someone with more of a bird's-eye view of all site production. We'd also need to figure out the Copy workload and get it scheduled in via

Michelle

and

Roya

. The good news is that Copy could do the WP changes without involving Dev.

Hope this helps. Looking forward to figuring it out.

Mar 12, 2019 at 3:08 PM Notified 8 people

Celeste Ethington

Please note the newest Global Revisions in bold in the to-do.

Betsy

Delete Halcyon Rehab in secondary nav
Update name to Blog/News
Blog/News section on HP (hide until we have blogs)
Build out Blog/News page. Ex. https://gchc.wpengine.com/blog/ (it is just hidden right now)
On Amenities page, update header name only to FEATURES AND AMENITIES

Mar 13, 2019 at 10:31 PM Notified 8 people

Betsy Stevenson

Celeste

- thanks - all the locations I posted today are updated in those areas - except for the blog page.

Mar 13, 2019 at 11:20 PM Notified 8 people

Celeste Ethington

We overrode the client's suggestion, and it should be "Amenities" across the board going forward.

Mar 16, 2019 at 12:29 AM Notified 8 people

Betsy Stevenson completed this to-do.

Mar 16, 2019 at 12:29 AM