thanks Diana - yes please lmk if you schedule another call  w/ Dorothy, or if you dig up any other notes on copy direction.

Leslie Diana - I know we are waiting on specifics from the client, but here is a super rough draft - probably too long - that addresses a lot of things someone who receives infusion might know. I included some infusion basic facts, etc. Hopefully RCCA will give us some own-able differentiators we can use on his page.

RCCA-CJD_InfusionServices_Webpage.docx 30.7 KB • Download

Hi Betsy,

Going to reopen this because we got some additional information from the client.

Please let us know if you have any questions.

Thanks! 

Infusion brochure draft copy, 8.18.docx 16.4 KB • Download

d2 updated to client's latest doc and Greg's bro copy

RCCA-CJD_InfusionServices_Webpage_d2.docx 29.5 KB • Download

Hey Betsy,

Thank you for jumping on this! The copy looks great! 

I just have a few comments/edits.

Thanks! 

lbfdbk_RCCA-CJD_InfusionServices_Webpage_d2.docx 31.1 KB • Download

try this! 

RCCA-CJD_InfusionServices_Webpage_d3.docx 30.1 KB • Download

Hi Betsy,

Could you revise the copy on the page to be more reflective of the revised brochure?

I attached the approved version for reference.

Please let Diana and I know if you have any questions.

Thanks!

lbfdbk_HCMW_RevisedHomepage.docx 106 KB • Download

Leslie did you mean to send this HCMW doc to Greg ?

Whoops! Wrong thing (obviously) I'll send over the correct document in a second.

Leslie , Diana - how specifically do they want the web page to mimic the brochure? (Two totally different TAs) Or do they have a content order they prefer for patients? 

I would def add testimonials.... but I touched on the most of the main points of the brochure (no hospital stay, location-based headline - coordination of care, accessibility, lab services, what to expect.)

let's chat tomorrow, thanks!

Betsy ,

Let's mimic this web page pretty closely to the brochure. The client wants to have alot of the same copy and the people they are handing the brochure out to will be the people most likely referencing this page. 

We can chat more tomorrow if you'd like. 

Hey Diana , I thought the brochure was going to a physician audience (mostly), so the tone is spot on - it's def more formal and longer. For the web page I was gearing it to patients and matching the style of RCCA's other pages on the site. 

Perhaps Greg  wants to edit the webpage to match his bro copy? I'm happy to take a swing at it but it might more efficient for him to attack. thanks!

Betsy :
I'd love to, but I'm pressed today and tomorrow. From this vantage point, right now, I don't think I can take this on for Copy-Due tomorrow. But, if that changes...

-- G

No prob G - Diana , Leslie  lmk when you can jump on a call for like 5-10 min!

Betsy ,

We initially thought that the brochure was supposed to be for physicians, but the client later told us that it was for physicians to GIVE to patients.

So it is geared more toward patients. I'm fine with you making the copy a little less "formal" for the webpage, and we can explain that to the client.

ok cool - I'll pull in as much of the brochure copy as possible without making the webpage lonnnnnger... #puppybabymonkey

ok it's longer, but it has a lot of Greg's copy from the brochure - except in the You-oriented style and slightly tweaked. Would recommend keeping the keywords in the subheads...
thanks

RCCA-CJD_InfusionServices_Webpage_d4.docx 32 KB • Download